Requisition ID: 254202
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
The Manager, Media Strategy, Growth Marketing is a strategic marketing leader responsible for developing integrated, 360 media strategies that drive customer acquisition, brand growth, and business results across the enterprise. This role partners closely with Marketing Planning teams, business line stakeholders, our media agency of record, and internal Centres of Excellence (Search, Social, Programmatic, Affiliates) to design holistic media approaches grounded in audience insights, channel effectiveness, and performance outcomes. While this role is primarily strategy focused, the ideal candidate has strong familiarity with digital media execution, an understanding of the strengths and limitations of performance channels, and the ability to translate business goals into actionable, channel agnostic media plans. This manager plays a key role in shaping how paid media delivers growth for the organization.
Is this role right for you? In this role, you will be responsible for:
Translate business objectives, audience insights, and competitive intelligence into cohesive media architectures that span Search, Social, Programmatic, Affiliates, traditional media, and emerging channels.
Partner with our media agency to guide strategic frameworks, audience approaches, channel mix recommendations, investment guidance, and measurement strategies.
Integrated Cross-Channel Planning
Facilitate seamless integration between brand, performance, and lifecycle teams to ensure consistency of message, customer experience, and ROI.
Performance Insights & Optimization Strategy
Partner with measurement teams to define KPIs, attribution considerations, testing roadmaps, and learning agendas.
Agency & Stakeholder Management
Serve as day-to-day strategic partner to the media agency, ensuring alignment on priorities, quality of output, timelines, and ongoing optimization.
Influence and guide internal partners across Marketing Planning, Analytics, Creative, and Business Lines to ensure media strategies ladder into enterprise priorities.
Governance, Budgeting & Risk Management
Support annual and in year planning cycles, including investment recommendations, scenario modelling, and budget stewardship.
Innovation & Market Intelligence
Strong understanding of cross-channel media, including Search, Social, Programmatic, Affiliate Marketing, and awareness channels.
Ability to build sophisticated, insight-driven strategies informed by data, audience behavior, and business needs.
Familiarity with the fundamentals of platform execution (Google Ads, Meta, DV360, SA360, etc.) and performance measurement.
Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:
Bachelor’s degree in Marketing, Business, or related field; advanced degree or certifications (e.g., Google Ads, Search Ads 360) are assets.
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
