GENERAL MANAGER – ANYTIME FITNESS VERNON
About The Role
We're seeking an entrepreneurial General Manager to lead the growth of Anytime Fitness Vernon. This is a high-ownership position: you'll drive membership sales, build a Results-focused culture, optimize member retention, and manage all revenue streams (memberships, personal training, corporate partnerships). If you've scaled gym profitability through sales excellence and community leadership, this is your opportunity.
Key Responsibilities
Sales & Revenue Growth
- Lead membership sales—personally close deals and coach staff on consultative selling
- Drive Results membership adoption—target 40%+ Results penetration
- Manage personal training and ancillary revenue streams
- Hit monthly membership and revenue targets with weekly KPI accountability
Member Experience & Retention
- Monitor member engagement: track weekly active members, class attendance, retention rate
- Proactively re-engage at-risk members through personal outreach, training, or programming
- Resolve member inquiries professionally and exceed service expectations
- Foster a positive, inclusive community culture that keeps members coming back
Operations & Leadership
- Manage day-to-day operations: staff supervision, facility maintenance, cleanliness, safety standards
- Recruit, hire, train, and motivate a high-performing team (coaches, front desk, support staff)
- Track and optimize facility standards and equipment condition
- Ensure compliance with company policies and safety protocols
Marketing & Growth
- Own lead generation and conversion: track lead-to-trial and trial-to-membership metrics
- Collaborate on Meta Ads and Google Ads campaigns; monitor cost-per-acquisition
- Respond to Google Reviews daily—build 4.8+ star rating and 50+ monthly reviews
- Organize community events and partnerships to drive awareness and memberships
- Stay current with local fitness market trends and competitor positioning
Financial Management
- Assist in P&L responsibility with specific targets for revenue, retention, and net profit
- Create and manage annual budgets; track and optimize expenses
- Develop quarterly action plans and report weekly on KPI progress
About You
- 2+ years gym management, fitness sales experience, or high-level hospitality experience (preferred: track record of scaling or turnaround)
- Strong sales leadership—comfortable closing deals and coaching others
- Data-driven: comfortable with analytics, KPIs, member management systems
- Comfortable with digital tools: email marketing, Meta/Google Ads, CRM systems
- Personable team player with a great attitude—fun, coachable, career-minded
- Ability to work with and motivate people from all backgrounds
- Strong communication and problem-solving skills
What We Offer
- Market competitive compensation + performance bonuses
- Support from corporate and proven systems
- Opportunity to build and lead a high-performing team
Apply if you're ready to own a location's growth and build a results-driven culture.
Job Type: Full-time
Pay: $50,000.00-$60,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- Store discount
- Vision care
Work Location: In person
