Job Overview
We are seeking a detail-oriented and innovative SEO Specialist to join our team. The ideal candidate will be responsible for optimizing our website and online content to improve search engine rankings, increase organic traffic, and enhance overall online visibility. This role offers an exciting opportunity to work with a dynamic team dedicated to advancing our e-commerce platform and digital presence. Candidates should possess a strong understanding of SEO best practices, technical skills, and experience with various analytics tools.
Duties
- Conduct comprehensive keyword research to identify high-impact search terms relevant to our industry and target audience.
- Optimize website content, including metadata, headings, and images, to improve search engine rankings.
- Manage and update website platforms using WordPress, ensuring SEO best practices are implemented effectively.
- Utilize Google Search Console, Google Analytics, Google Tag Manager, and Adobe Analytics to monitor site performance and identify areas for improvement.
- Implement technical SEO strategies by editing HTML, CSS, and JavaScript code to enhance site speed, mobile responsiveness, and overall user experience.
- Develop and execute link-building strategies to increase domain authority.
- Collaborate with content creators to ensure SEO-friendly content development aligned with current trends in digital marketing and e-commerce.
- Monitor algorithm updates and industry changes to adapt strategies proactively.
- Prepare regular reports on SEO performance metrics and provide actionable insights for continuous improvement.
Experience
- Strong knowledge of HTML, CSS, JavaScript, and WordPress platform management.
- Hands-on experience with Google Search Console, Google Analytics, Google Tag Manager, and Adobe Analytics, or equivalent schooling.
- Demonstrated ability in keyword research, metadata optimization, and technical SEO implementation.
- Knowledge of metadata management and how it impacts search rankings is essential.
- This role is perfect for a motivated professional eager to leverage their SEO expertise to drive measurable results in a fast-paced digital environment.
Pay: $60,000.00 per year
Work Location: Hybrid remote in Hamilton, ON L8H 4S3
