Who We Are
Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.
Launched in 1999, Executive Education (Exec Ed) has over two decades of experience working with middle and senior-level management professionals in organizations and developing customized non-credit and credit-based education programs. Long-term partnerships guide programming that enables a deep understanding of clients' needs and the design of custom programs to address those needs.
About the Role
The Associate Director, Marketing and Client Acquisition leads the development and execution of an integrated marketing strategy to grow enrollments and revenue across open-enrollment and custom executive education portfolios. The role develops and executes targeted marketing and recruitment strategies to attract a diverse range of learners to the unit. The role leads integrated marketing initiatives in both digital and traditional environments, supports direct marketing and recruitment activities for programs, and oversees outreach campaigns, recruitment events and engagement activities designed to build awareness and participation in programs. The role oversees the annual marketing and recruitment budget, analyzes outcomes and key metrics, and provides insights to senior leadership to improve strategies for lead-generation and conversion.
Full
