Job Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital marketing efforts across various platforms. This role involves developing engaging content, managing social media campaigns, and analyzing performance metrics to enhance brand visibility and engagement. The ideal candidate will have a strong background in digital marketing, graphic design, and data analysis, with experience in e-commerce and SEO strategies. This position offers an exciting opportunity to shape our online presence and connect with our target audience effectively.
Responsibilities
- Develop and implement comprehensive social media strategies aligned with business goals across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Create, curate, and schedule engaging content including graphics, videos, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and Buffer or Hootsuite for scheduling.
- Manage paid advertising campaigns on Facebook Advertising and other digital channels to increase reach and conversions.
- Conduct keyword research to optimize content for SEO and improve organic search rankings.
- Monitor social media trends, analyze performance metrics using Google Analytics, and generate reports to inform future campaigns.
- Collaborate with the e-commerce team to promote products effectively through social media channels.
- Proofread all content for accuracy, clarity, and brand consistency before publishing.
- Engage with followers by responding to comments and messages promptly to foster community interaction.
- Stay updated on industry best practices in digital marketing, graphic design, and social media tools.
Requirements
- Proven experience in social media management within a digital marketing or e-commerce environment.
- Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
- Strong knowledge of SEO principles, keyword research techniques, and Google Analytics for performance tracking.
- Experience managing social media scheduling tools such as Hootsuite or Buffer (application).
- Familiarity with Facebook Advertising and other paid social media campaigns.
- Skills in graphic design and visual storytelling to produce compelling content.
- Excellent proofreading skills to ensure high-quality messaging across all platforms.
- Ability to analyze data insights to optimize ongoing campaigns effectively.
- Strong communication skills with the ability to work collaboratively within a team environment.
This role is perfect for a passionate digital marketing professional eager to innovate within the social media landscape while contributing directly to brand growth through creative content and strategic campaigns.
Pay: $50,000.00 per year
Work Location: Hybrid remote in Montréal, QC
