Salary: $75k per year
Reference: JL50595
Direct Sales Representative – Job Specification Reports To CEO
Job Purpose: The Direct Sales Representative is responsible for generating new business by identifying prospects, conducting direct outreach, presenting products or services, and closing sales. The role focuses on building strong customer relationships, achieving sales targets, and contributing to company growth through proactive business development activities.
Key Responsibilities: Sales & Business Development
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Identify and qualify prospective customers through research, networking, referrals, and outbound prospecting.
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Conduct cold calls, emails, social selling, and face-to-face meetings to generate opportunities.
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Present products and services to potential customers and demonstrate their value.
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Prepare and deliver sales proposals, quotations, and contracts.
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Negotiate terms and close sales agreements.
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Achieve or exceed monthly, quarterly, and annual sales targets.
Pipeline & Reporting
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Maintain accurate records of activities, opportunities, and sales forecasts in HubSpot.
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Track key sales metrics and report progress to management.
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Keep customer information up to date and ensure data accuracy. Market Intelligence
- Monitor competitor activity and market trends.
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Gather customer feedback and communicate insights to management.
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Identify new market opportunities and target segments.
Key Performance Indicators (KPIs):
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New customer acquisition.
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Revenue generated.
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Sales target achievement (%).
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Number of qualified meetings booked.
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Conversion rate from lead to customer.
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Customer retention and repeat business.
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CRM data quality and activity levels.
Required Qualifications:
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Bachelor's degree in Business, Marketing, or a related field (preferred but not essential).
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5+ years of direct sales, business development.
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Proven track record of exceeding sales targets.
Required Skills & Competencies:
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Strong prospecting and lead-generation skills.
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Excellent communication and presentation abilities.
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Negotiation and closing skills.
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Relationship-building and customer service orientation.
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Self-motivated and results-driven mindset.
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Strong organizational and time-management skills.
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Ability to work independently and as part of a team.
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Proficiency with HubSpot
Desirable Experience:
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Experience selling B2B technology products.
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Experience in consultative selling.
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Knowledge of the relevant industry sector (technology / finance / AI)
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Experience managing a sales pipeline from lead generation through closing. Personal Attributes
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High energy and resilience.
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Strong commercial awareness.
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Professional and customer-focused.
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Competitive with a strong desire to achieve results.
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Adaptable and comfortable working in a fast-paced environment.
Compensation Structure
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Base Salary: $75k CAD + $75k CAD Variable (OTE $140k+)
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Commission: Uncapped performance-based commission
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Benefits: Health, dental, laptop, mobile allowance.
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Remote/Hybrid working
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Performance bonuses for exceeding quarterly target
Working Conditions
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Full-time position.
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Combination of office-based, remote, and field sales activities.
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Office location 180 John Street, Toronto, Ontario M5T 1X5, Canada
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Occasional travel to customer sites, events, and trade shows.
Osborne Recruitment is an equal opportunity employer committed to supporting an inclusive and accessible environment. Should you require accommodation or support in any aspect of the recruitment and selection process, we will assist to meet your needs.
Osborne does at times employ certain artificial intelligence (AI) technologies to enhance our recruitment processes. All AI-assisted evaluations are reviewed by our recruitment professionals to ensure fairness and accuracy and do not make autonomous hiring decisions. Final decisions rest with our human recruitment team, ensuring a balanced and fair evaluation process.
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