Insignia College
Location: Lower Mainland, BC
Job Type: Full-time
Pay: $20–$24 per hour, depending on experience
About the Role
Insignia College is looking for a creative, energetic, and results-driven Content Creator & Social Media Coordinator to join our team.
We are looking for someone who understands social media trends, enjoys creating engaging videos and visual content, and can turn everyday student and campus activities into content that attracts attention and generates interest in our programs.
This role is ideal for someone who can take an idea from concept to completion — planning, filming, editing, writing captions, and publishing content across our social media platforms.
Key Responsibilities
- Create engaging short-form video content for Instagram Reels, TikTok, Facebook, YouTube Shorts, and other social platforms
- Film and edit professional and engaging videos featuring students, instructors, campus activities, aviation training, events, and program highlights
- Develop creative content ideas and storylines that support student recruitment and brand awareness
- Take high-quality photos and videos on campus and during events
- Create social media graphics, posters, stories, promotional content, and other marketing materials
- Write engaging captions, hooks, calls-to-action, and promotional copy
- Maintain a consistent posting schedule across social media platforms
- Follow current social media trends and identify opportunities for creative and relevant content
- Create student success stories, testimonials, behind-the-scenes content, educational videos, and program-focused campaigns
- Work with the admissions and marketing teams to create content that supports lead generation and student enrollment
- Assist with promotional campaigns, open houses, student events, and special projects
- Monitor content performance and identify which types of content generate the strongest engagement
- Maintain a consistent visual style and brand identity across all content
- Organize and maintain photo and video content for future marketing use
- Be comfortable approaching students and staff to participate in videos and other content
What We Are Looking For
- Experience creating social media content, especially short-form videos and Reels
- Strong video filming and editing skills
- Good understanding of Instagram, TikTok, Facebook, YouTube, and current social media trends
- Experience using tools such as Adobe Premiere Pro, CapCut, Canva, Adobe Photoshop, Lightroom, or similar software
- Strong photography and videography skills
- Creative mindset with the ability to generate original content ideas
- Strong attention to detail
- Good written and verbal communication skills
- Ability to work independently and manage multiple content projects
- Comfortable working in front of and behind the camera
- Ability to create professional content while still making it engaging and relatable
- Reliable, organized, and able to meet content deadlines
Preferred Qualifications
- Previous experience as a Content Creator, Social Media Coordinator, Videographer, or similar role
- Experience creating content for an educational institution, aviation company, lifestyle brand, or service-based business
- Knowledge of social media analytics and content performance
- Basic knowledge of digital marketing and lead-generation campaigns
- Experience with photography equipment, microphones, lighting, and video production equipment
What Will Make You Stand Out
We are especially interested in candidates who can show us content they have personally created.
Please include a portfolio, Instagram/TikTok account, video samples, or links to previous work with your application.
We are looking for someone who does more than simply post on social media. We want someone who can identify a good story, create an engaging concept, capture it professionally, and turn it into content people actually want to watch.
Why Join Insignia College?
You will have the opportunity to create content around a unique and visually exciting environment, including aviation training, aircraft, student pilot experiences, campus activities, student success stories, and educational programs.
This position offers significant creative freedom for someone who enjoys experimenting with new concepts, trends, storytelling styles, and video formats.
How to Apply
Please submit your resume along with examples of your previous content creation work.
Applications without a portfolio or examples of previous content may not be considered.
Pay: $18.25-$24.00 per hour
Expected hours: 12.0 per week
Work Location: In person
