We’re looking for a Manager, Commerce, to lead and execute Shopper Marketing programs and help our clients navigate the dynamic, fast-changing in-store, digital and retail media landscape. The ideal candidate is a versatile retail expert who understands the retailer channels and activation tactics both instore, online and Retail Media can leverage his/her deep knowledge of and strong relationships within assigned retailers’ omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI for our clients.
This person will report directly into the VP, Client Leadership.
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Develop insight-backed strategies for the agency’s CPG clients at assigned retailers.
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Advise our teams on best practices for media strategy development, channel plan building, optimization and measurement
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Take client briefs, build work plans and lead weekly status and be the day to day lead on all execution.
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Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
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Work with the VP, Client Leadership on larger client POVs, thought leadership and best practices.
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Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities)
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Track and lead competitive review for our clients
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Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
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Collaborate with the Media Activation teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
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Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
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Build post reports for programs
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Experience building and executing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
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Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
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Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
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Ambitious self-starter who takes ownership of and great pride in their work
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Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
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Ability to dive in and figure out new tools and tactics.
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Ability to ask the team for help if any knowledge gap exist and help others with their needs.
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Creative and strategic thinker who gets excited about taking on and solving complex challenges
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Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
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Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
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Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
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Doer with a “roll up your sleeves and figure it out” mentality.
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Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent is an asset
