We are looking for a Marketing Specialist to help drive the next phase of growth at Taylor Demers & Formost mediaOne.
We operate across multiple verticals including Transactional Communications, Financial Services, Book Publishing, Direct Mail, and OMNI-Channel solutions – serving clients with complex, long-cycle needs (8-18 months).
How We Operate
This is NOT a traditional marketing role.
We are looking or someone who can build and execute a B2B marketing strategy that generates qualified leads – not just activity.
We do not have a traditional sales team. Our structure is built around:
- Marketing = Qualified Opportunity Creation
- Leadership (CEO & VP Customer Service) = Client Engagement & Closing
- CSR Team = Relationship Management & Growth
This role is to build and feed the pipeline that drives this model.
The Role
We are hiring a full-time Marketing Specialist who will be responsible to:
- Develop targeted B2B campaigns across key industries
- Identify and build Ideal Customer Profiles (ICP)
- Generate qualified opportunities for our internal team
- Align closely with leadership (CEO & VP Customer Service)
- Track performance and refine strategy based on results
This role is for someone who is comfortable being measured on pipeline creation and real business outcomes. If you experience is primarily focused on brand management, social media, or campaign coordination without direct accountability for generating qualified B2B opportunities, this role will not be the right fit.
Qualifications
- B2B marketing experience with a focus on lead generation
- Experience in longer sales cycles or complex solutions
- Strategic thinker who can also execute
- Self-starter who can build structure and momentum
- Industry experience a bonus
Why you Should Join the Team
- Have direct impact on company growth
- Work closely with senior leadership
- Build and shape the marketing function
- Clear line of sight between your work and business results
Compensation Structure:
- Secure Base Salary: $70,000-$80,000
- Pipeline Generation Bonus for Approved Active Opportunities
- Revenue Participation on Secured Lead
Pay: $70,000.00-$80,000.00 per year
Benefits:
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care
- Work from home
Application question(s):
- Do you have a minimum of 3 years of B2B marketing experience focused on lead generation and pipeline growth?
- Have you worked in industries with long or complex sales cycles (6+ months)?
- Describe a B2B campaign you developed that generated qualified opportunities or revenue. What were the measurable results?
- Have you been directly accountable for generating qualified sales opportunities or pipeline growth?
- Which of the following have you personally managed? LinkedIn Ads, Email Marketing, CRM/Marketing Automation, Lead Nurture Campaigns, ICP Development, Webinar/Event Campaigns or Multi-Channel Campaigns
- What CRM and marketing platforms are you most experienced using?
- How comfortable are you working directly with executive leadership and being measured on business outcomes rather than marketing activity?
- This role is onsite/hybrid in Brampton. Are you able to reliably commute to the office?
- This role requires a background check and credit check. Are you comfortable proceeding with both?
- Why do you believe you are a strong fit for a performance-driven B2B growth marketing role like this one?
Work Location: Hybrid remote in Brampton, ON L6T 5E4
