About Embr:
From high volume retail tasting programs to experiential events, Embr’s loyal team of overachievers is dedicated to driving results in market share. We seamlessly blend data-driven decision-making with authentic experiences, led by top-notch brand representatives from coast to coast. It’s the perfect fusion of strategy and soul, for the best of both worlds. We are honest and straightforward when it comes to forecasting for success. If we don’t believe a program will truly move the needle, we’ll tell you. We are experts in experience. Our teams of representatives are never outsourced. Chosen, trained and nurtured in-house, our teams are the Embr Experience. We utilize past data, key learnings and analysis from completed promotions to evolve our offerings, ensuring that all programs support top line sales growth. We foster not only business relationships, but also friendships. Embr has an intimate and friendly corporate culture and an all-hands-on-deck mentality. We produce innovative ideas, are hard and smart workers, thoughtful, organized and most importantly, fun.
Job Description: Senior Execution Manager
Mandate:
Reporting to the Director, you will be responsible for the end-to-end success of all program executions across retail, merchandising, special events, and general XM staffing. Overseeing a team of Field Execution Coordinators, you will ensure client projects are delivered flawlessly, on time, on budget, and aligned with brand standards. Day-to-day, you will manage people, logistics, and timelines, collaborating closely with internal teams and external partners (clients, retailers, and field representatives). As a hands-on leader, you will oversee on-site activations, troubleshoot issues in real time, and drive internal process improvements. This role requires a strategic thinker who can mentor junior team members and maintain honest, authentic, and human-centered communication with both colleagues and various stakeholders.
Key Responsibilities:
- Campaign Oversight: Oversee the long-term planning, success, and deployment of retail (sampling/merchandising) and special execution/event activations, maintaining total accountability for a team of Field Execution Coordinators and Regional Supervisors.
- Process Creation & Innovation: Drive internal process optimization and new organizational structures, balancing a highly structured approach with the ability to think outside the box and challenge the status quo.
- Team Leadership & Coaching: Ensure all field activities are flawlessly managed and executed, coaching the coordination team to consistently improve results across a wide portfolio of clients.
- Field Training & Quality Control: Develops field training materials to equip execution teams with product knowledge and activation standards required for flawless on-site performance, occasionally leading training sessions for special events or high-profile tastings.
- On-Site Management & Representation: Conduct on-site client meetings, event setups, and secret shops for quality control. Embody the Embr Events brand to all clients by remaining honest, authentic, and service-oriented.
- Reporting, Data Analysis & ROI Tracking: Oversee the client-approval process for all national retail sampling reports. Analyze weekly retail sales figures and implement market-specific growth strategies. Also support on end-of-period/month reports and conversion/sales analysis to deliver measurable ROI.
- Account Management Collaboration: Have a thorough understanding of each brand's needs and be comfortable working directly with clients on staffing and merchandising programs.
- HR & Culture Initiatives: Support HR initiatives including the recruitment, interviewing, hiring, training, and onboarding of new contract workers (Supervisors/BAs), while actively contributing to company culture, employee wellness, and morale to keep Embr an employer of choice.
Qualifications:
- 5+ years of industry experience (at an XM agency or in marketing/people management) alongside post-secondary education in marketing, business, communications, events, or a related field.
- Exceptional written and verbal communication skills (professional proficiency) in both English and French, with the ability to confidently engage with bilingual stakeholders
- Familiarity working with Microsoft Office and the ability to adapt to and perform tasks across various software systems with ease.
- Demonstrated experience in experiential or marketing campaigns, covering end-to-end planning, logistics coordination, and on-site execution.
- Client-service oriented with a proven ability to build strong, productive working relationships and manage expectations in a transparent, solutions-oriented manner.
- Excellent interpersonal and communication skills (written and verbal English).
- An expert multi-tasker with a strong work ethic, meticulous attention to detail, and a proactive mentality to organize, prioritize, follow up, and manage work against tight project timelines.
- Highly resourceful with the ability to troubleshoot, handle high-stress situations, and respond quickly to resolve operational challenges on the ground.
- Proven team leadership abilities, including mentoring, performance oversight, and fostering a collaborative, respectful work environment across diverse, cross-functional teams.
- Comfortable with hybrid work model, effective time management, and the ability to work both independently and collaboratively
- Possess an entrepreneurial spirit, growth mindset, and a strong sense of ownership.
- Prior experience with in-field work as a brand ambassador or team lead is an asset; specifically experience with beverage alcohol programs and familiarity with the LCBO tasting program and regulations.
Requirements:
- Bilingual (English/French)
- Valid G driver’s license
- Smart Serve & Food Handlers certifications both considered assets
Expectations:
- Full time job status: 37.5 hours
- Currently a hybrid work solution; 3 days at our office in Liberty Village, 2 days work remotely
- Evening and weekend work is required in this role with lieu time provided; This job often requires working on Saturdays, with Wednesday as the fixed weekly lieu day; 1 full weekend a month will be completely off
- Some travel may also be required
Benefits/Perks:
- Opportunity to work with some of Canada’s leading brands in the Alcohol & Spirit industries
- Cell phone compensation
- Health & Dental benefits
- Unlimited vacation and sick day policy
- Complimentary Gym access in building
- Office dog and yummy snacks
Pay: $75,000.00-$90,000.00 per year
Benefits:
- Company events
- Dental care
- Extended health care
- On-site gym
- Paid time off
Ability to commute/relocate:
- Toronto, ON M6K 3J1: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have experience working in the beverage/alcohol or service industry?
Experience:
- Account management: 1 year (preferred)
- XM/retail industry: 1 year (preferred)
Language:
Licence/Certification:
- Driving Licence (required)
- Smart Serve (preferred)
Work Location: Hybrid remote in Toronto, ON M6K 3J1
