Position Title: Senior Copywriter
Duration: 12 months - Potential for this contract to be extended or converted to FTE
Line of Business: Marketing
What does the LOB do: Responsible for delivering personalized, client-focused communications across digital channels (email, mobile, online banking, CRM). The team supports acquisition, engagement, retention, and education initiatives for personal banking products through targeted 1:1 communications.
Role reports to: VP Marketing
Reason the role is open: New demand driven by organizational transformation to agile “squad-based” delivery model, requiring embedded creative (copywriters/designers) within cross-functional pods to support increased volume of digital communication work.
What project will this contractor be working on? Supporting digital marketing and client communication initiatives within agile squads. Work includes development of 1:1 client communications (primarily email and digital banking touchpoints) for personal banking products, ensuring alignment with campaign objectives, client journeys, and enterprise priorities.
Interview Process + Manager Availability:
Round 1: Virtual interview (30–45 mins)
Round 2: Panel interview with hiring leaders - On Site
Team Size? 12
Selling points of the positions:
- Opportunity to work in a new agile squad model with high visibility across the organization
- Exposure to end-to-end digital client communication journeys
- Collaborative environment with designers, strategists, and marketing stakeholders
- Work on high-impact, client-facing communications at a leading financial institution
- Strong potential for extension and long-term opportunities
- Ability to influence messaging and creative direction
Job Description:
- We are seeking a talented Designer Copywriter to join a high-performing marketing team delivering personalized 1:1 client communications across digital channels.
- This role sits within an agile squad model, partnering closely with designers, strategists, and business stakeholders to bring client-focused experiences to life.
The ideal candidate blends strong writing expertise with an understanding of visual storytelling, enabling seamless collaboration with design partners and ensuring cohesive creative outputs.
Key Responsibilities:
- Develop clear, compelling, and client-centric copy for digital channels including email, CRM, and online banking experiences
- Translate strategic briefs into engaging messaging that drives acquisition, engagement, and retention
- Partner closely with designers to ensure alignment between copy and visual storytelling
- Create subject lines, headlines, body copy, calls-to-action, and instructional content
- Adapt messaging across channels while maintaining brand voice, tone, and consistency
- Ensure all content meets brand, regulatory, legal, and accessibility standards
- Contribute to agile squad delivery, supporting multiple projects simultaneously
- Provide input and perspective on creative direction
- Collaborate cross-functionally with marketing, product, legal, compliance, and execution teams
- Leverage best practices in digital communication, lifecycle marketing, and client experience
- This role requires someone who can operate with both creativity and discipline—delivering high-quality work in a structured, regulated environment while contributing ideas that improve effectiveness and clarity across communications.
Must Have Requirement:
- 3–5+ years of experience in copywriting (ideally closer to 5+)
- Experience writing for 1:1 client communications / CRM / lifecycle marketing
- Strong portfolio demonstrating digital writing (email, app, or client communications)
- Excellent writing, editing, and proofreading skills (clear, concise, plain language)
- Experience working in cross-functional teams (design, strategy, marketing)
- Ability to manage multiple projects in a fast-paced environment
- Understanding of brand, compliance, and regulatory considerations
- Familiarity with accessibility and inclusive writing standards in Canada
Nice to Have:
- Agency background (strongly preferred)
- Experience in financial services or large enterprise environments
- Exposure to Salesforce or CRM tools
- Experience collaborating closely with designers or working in integrated creative roles
- Portfolio showing strategic thinking and ability to influence messaging direction
Soft Skills:
- Strong collaborator; able to integrate quickly into squads and teams
- Confident communicator who can push back constructively and provide expert recommendations
- Adaptable and comfortable in evolving agile environments
- Proactive, curious, and solution-oriented
- Client-first mindset with attention to detail
- Ability to balance creativity with structure and governance
- Positive, outgoing personality that builds strong working relationships
Job Types: Full-time, Fixed term contract, Freelance
Pay: $50.00 per hour
Flexible language requirement:
Experience:
- writing, editing, proofing copy across various platforms: 5 years (required)
- writing for 1:1 client comms / CRM / lifecycle marketing: 1 year (required)
Work Location: Hybrid remote in Toronto, ON
