About Us:
WD Swim Markham is a fast-growing swim school committed to helping children develop confidence, swimming skills, and water safety for life. We’re looking for a creative and sales-focused Full-Time Marketing Coordinator to lead our digital marketing efforts and drive enrollment growth through engaging content and strategic campaigns.
Position Overview:
In this role, you’ll play a key part in increasing trial sign-ups, boosting registrations, and expanding our reach across digital platforms. If you're a self-starter who thrives on turning marketing ideas into real results, this is the perfect opportunity to make a direct impact on a growing business.
Key Responsibilities:
- Develop and implement marketing strategies to increase class inquiries and student enrollment
- Create engaging, high-converting video and visual content for Instagram Reels, Facebook, YouTube Shorts, and Xiaohongshu (小红书)
- Manage and update our WordPress website with program info, promotions, blog content, and lead capture tools
- Design promotional materials (flyers, decks, social graphics) using Canva or Adobe Creative Suite
- Plan and publish content calendars across multiple platforms (Instagram, Facebook, Xiaohongshu, YouTube, Google)
- Launch, monitor, and optimize paid advertising campaigns (Google Ads, Meta Ads) with a focus on lead generation and ROI
- Analyze campaign performance data and provide regular reports with actionable insights
- Collaborate with front-desk and sales staff to align marketing efforts with enrollment goals
Qualifications:
- Proven experience in digital marketing, content creation, and social media management
- Strong skills in video production/editing (mobile or DSLR + editing software)
- Proficiency in WordPress and website management
- Graphic design experience with Canva or Adobe Creative Suite
- Familiarity with running and optimizing Google Ads and Facebook/Instagram Ads
- Strong written and verbal communication skills
- Results-driven mindset with a focus on KPIs such as CTR, conversion rates, and cost per lead
- Chinese language skills are an asset, especially for Xiaohongshu content
Work Conditions:
- Full-time position (in-person)
- Monday to Friday schedule, with occasional weekend events or campaign launches
- Creative freedom and leadership opportunities in a small, high-impact team
- Ideal for candidates seeking growth in both marketing and business strategy
Why Join WD Swim?
We’re not just a swim school—we’re a fast-moving team dedicated to delivering meaningful results for our families and community. Your work will directly shape how families discover, trust, and choose WD Swim. If you’re ready to build brand visibility and drive real sales through marketing, we’d love to hear from you!
Job Type: Full-time
Pay: $20.00-$25.00 per hour
Flexible language requirement:
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 1 year (required)
Work Location: In person
