Job Summary
We are seeking a dynamic and experienced Marketing Manager to lead our digital marketing initiatives and enhance our brand presence. The ideal candidate will develop and execute comprehensive marketing strategies, oversee online campaigns, and utilize data-driven insights to optimize performance. The Marketing Manager will collaborate across teams to drive growth, improve customer engagement, and ensure our marketing efforts align with business objectives.
Responsibilities
- Develop and implement strategic marketing plans to increase brand awareness and sales across digital channels
- Conduct keyword research and SEO optimization to improve search engine rankings and organic traffic
- Oversee paid advertising campaigns on Google Ads, Google AdWords, Facebook Advertising, and other digital platforms
- Utilize Google Analytics and other analytics tools to monitor campaign performance, analyze data trends, and generate actionable insights
- Design engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for use across various marketing channels
- Execute email marketing campaigns to nurture leads and retain customers
- Coordinate with the creative team to produce compelling graphics, banners, and promotional materials
- Stay current with industry trends in digital marketing, SEO best practices, and emerging technologies to continuously improve campaign effectiveness
- Manage budgets for paid advertising efforts while ensuring maximum ROI
Skills
- Proven experience in digital marketing with a focus on e-commerce strategies
- Strong knowledge of SEO techniques, keyword research, and search engine algorithms
- Proficiency in Adobe Photoshop, Adobe Creative Suite, and graphic design tools
- Ability to analyze data using analytics tools to inform marketing decisions
- Experience with email marketing platforms and campaign management
- Familiarity with SQL for data management and reporting purposes
- Excellent communication skills combined with strategic thinking capabilities in digital marketing environments
This position offers an exciting opportunity for a creative professional passionate about leveraging digital channels to drive business growth. The successful candidate will be instrumental in shaping our online presence while working in a collaborative environment focused on innovation.
Pay: $95,332.90-$115,980.50 per year
Benefits:
- Company pension
- Dental care
- Flexible schedule
- RRSP match
- Tuition reimbursement
Work Location: In person
