Growth Manager (B2B SaaS)
Location: Ottawa, ON - 2 days onsite a week
Team: Marketing
Reports to: Growth Manager (direct report to Senior Marketing Manager)
Role type: Individual Contributor
Comp: Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation
About the Role
We’re hiring a Growth Manager to drive scalable, data-led growth across our B2B SaaS funnel. This role is ideal for someone who has experience operating in companies with ~100–500 employees and understands how to balance product-led growth with sales-assisted motions.
You’ll sit at the intersection of Marketing, Product, and Sales, owning initiatives that generate pipeline, improve conversion, and increase customer lifetime value. This is a highly cross-functional role for someone who thrives on experimentation, speed, and measurable impact.
What You’ll Do
Own and optimize the full B2B growth funnel: lead generation activation pipeline revenue
- retention
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Drive pipeline growth through a mix of inbound, outbound, product-led, and partnership channels
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Design and execute rapid experimentation across website, onboarding, lifecycle, and acquisition channels
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Partner closely with Sales to improve lead quality, conversion rates, and sales velocity
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Identify friction points across the buyer journey and implement solutions to improve conversion
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Build and optimize lifecycle programs (email, nurture, reactivation) to drive engagement and expansion
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Collaborate with Product to improve activation, onboarding, and PLG motions
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Develop dashboards and reporting to track key metrics (CAC, LTV, conversion rates, pipeline contribution)
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Continuously test new channels, tools, and growth strategies to unlock scalable opportunities
What We’re Looking For
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4–8+ years of experience in growth, demand generation, or product growth within B2B SaaS
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Experience at companies in the ~100–500 employee range (or similar growth stage environments)
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Proven track record of driving pipeline and revenue impact—not just top-of-funnel metrics
Strong understanding of B2B funnels, including MQL SQL- closed-won stages
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Hands-on experience with experimentation and A/B testing across web and lifecycle channels
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Strong analytical skills; comfortable working with tools like SQL, GA4, HubSpot/Salesforce, Mixpanel, or similar
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Experience working cross-functionally with Sales, Product, and Marketing teams
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Ability to operate in ambiguity and prioritize high-impact opportunities
Nice to Have
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Experience with product-led growth (PLG) or hybrid PLG + sales motion
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Background in fintech, payments, or adjacent industries
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Familiarity with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce)
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Experience optimizing conversion across demos, trials, or self-serve signups
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Basic technical fluency (tracking, APIs, growth tooling)
What Success Looks Like
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Increased pipeline generation and improved conversion across key funnel stages
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Measurable improvements in CAC efficiency and revenue growth
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Strong alignment between Marketing, Product, and Sales on growth initiatives
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A consistent experimentation engine driving learnings and iteration
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