JOB POSTING
POSITION: Marketing Coordinator (Permanent, Full-Time – 37.5 hrs/week)
This is a new position.
STARTING SALARY RANGE: $48,893 - $61,116 (paid bi-weekly)
LOCATION: Midhurst, Ontario (Hybrid)
United Way Simcoe Muskoka (UWSM) acknowledges that we are situated on the traditional land of the Anishinaabek. The Anishinaabek include the Ojibwe, Odawa, and Pottawatomi nations, collectively known as the Three Fires Confederacy. The Huron-Wendat and the Haudenosaunee Nations have also walked on this territory over time.
REPORTS TO: Manager, Marketing and Communications
POSITION SUMMARY
At United Way Simcoe Muskoka, marketing is a strategic function that supports and connects all areas of the organization. The Marketing Coordinator plays a key role in shaping how our work is communicated across channels, ensuring alignment with organizational priorities and United Way Centraide Canada brand standards. This role requires a thoughtful and proactive marketing professional who can independently manage projects and make informed decisions on content, design, and digital engagement strategies. The Marketing Coordinator brings a strong understanding of multi-channel marketing; including social media, digital campaigns, and visual design and applies this expertise to effectively tell the story of United Way’s impact. With a high degree of accountability, the Marketing Coordinator balances multiple priorities, anticipates needs, and adapts quickly in a fast-paced environment. Through compelling communications, this role helps engage and mobilize donors, volunteers, advocates, and community partners to drive meaningful change.
This is a full-time position based on a 37.5-hour work week. Occasional travel and work outside regular office hours may be required to support events. Any approved additional hours worked will be compensated through paid time off in lieu, in accordance with the Employment Standards Act, 2000.
WHO YOU ARE
If you’re a gifted storyteller who loves creating designs as much as creating change in your community, we’d like to meet you!
WHAT WE OFFER
A hybrid work environment, a generous vacation plan starting at 4 weeks, benefits, and the ability to make a difference in your community.
REQUIRED EDUCATION AND EXPERIENCE
- 3-4 years of experience, preferably in a nonprofit or mission-driven environment with established brand standards
- Postsecondary degree or diploma in Digital Media, Marketing, or Graphic Design or equivalent relevant experience is required
REQUIRED SKILLS TO BE DEMONSTRATED
- Proficient with social media platforms (Facebook, Instagram, LinkedIn, X, and TikTok), including content creation and performance optimization
- Demonstrated ability to independently manage projects and prioritize competing deadlines
- Strong working knowledge of Adobe Creative Suite, WordPress, and HubSpot
- Solid experience with Google Suite and Microsoft Office
- Experience creating, editing, and publishing engaging video content across platforms
- Strong creative judgement with the ability to translate ideas into compelling visual and written content
- Ability to assess content effectiveness and recommend improvements based on performance insights
- Highly organized with strong attention to detail and a results-oriented mindset
- Proven ability to take initiative, problem-solve, and adapt approaches as needed
- Effective collaborator who can also work independently with minimal direction
MAJOR RESPONSIBILITIES
- Collaborate with the Manager, Marketing and Communications to contribute to the development and refinement of social media strategies aligned with organizational goals
- Lead the creation, scheduling, and optimization of content across platforms
- Monitor engagement and respond in a timely, brand aligned manner
- Evaluate performance and recommend adjustments to improve reach, engagement, and impact
- Maintain and evolve the content calendar to reflect emerging priorities and opportunities
- Develop and prepare digital assets for email campaigns, newsletters, events, and organizational communications
- Independently deploy and manage email campaigns through HubSpot
- Create and edit video content that supports storytelling and campaign objectives
- Maintain and update website content, ensuring accuracy, relevance, and alignment with brand standards
- Identify opportunities to enhance digital user experience and engagement
- Collaborate cross-functionally to conceptualize and produce marketing materials that support campaigns and organizational initiatives
- Apply strong design and messaging judgement to create assets such as posters, presentations, donor materials, and cases for support
- Contribute to the development of key organizational publications, including the Impact Report, Annual Report, and donor communications
- Ensure all materials are consistent, high-quality, and aligned with brand standards
United Way Simcoe Muskoka does not use artificial intelligence in its recruitment process.
Together, we need to take action and address local poverty head-on
United Way is a not-for-profit organization that has played a vital role in our community for over 60 years. As a social impact organization, our mission is clear: To improve lives and build communities by leveraging collective resources and mobilizing collective action to achieve the greatest impact.
Employment Equity Statement
United Way Simcoe Muskoka is strongly committed to fostering diversity within its community as a source of excellence, cultural enrichment, and social strength. We welcome those who would contribute to the further diversification of our organization including but not limited to women; visible minorities; First Nations, Inuit and Métis peoples; persons with disabilities; and persons of any sexual orientation or gender identity and expressions.
United Way Simcoe Muskoka is committed to providing accommodations in accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Accommodations are available upon request throughout the recruitment process.
To apply for this opportunity, please submit a cover letter and résumé to [email protected]. Consideration of applications will begin immediately, with the competition remaining open until a suitable candidate is found. Only those selected for an interview will be contacted. Thank you to all who apply.
Job Types: Full-time, Permanent
Pay: From $48,893.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Work from home
Work Location: Hybrid remote in Midhurst, ON
