Marketing Lead
- Work from home position, with some in person sessions (In Calgary)
- Flexible schedule
- $80k-$125k salary
- 3 weeks paid vacation
- Benefits package covered by employer
Company Overview
ShopView is a fast-growing SaaS platform transforming how independent heavy-duty repair shops operate. Our all-in-one solution powers workflow automation, inventory control, customer engagement, and profitability for shop owners.
Built by operators who have scaled real repair businesses, ShopView was created to solve the challenges traditional shop management software failed to address. Today, we're helping repair businesses across North America become more efficient, more profitable, and easier to manage.
We're looking for a smart Marketing Lead who is looking to make a big impact in an underserved industry, and lead our next phase of growth.
Role Overview
We are looking for a strategic, data-driven, and highly capable marketing leader who can build and execute ShopView's marketing strategy across multiple channels.
This is a hands-on leadership role. You won't be managing a large marketing department (There is 1 other person). Instead, you'll work directly with the CEO to develop strategy, execute campaigns, manage external resources, and drive measurable business growth.
The ideal candidate is both a strategic thinker and a strong executor. Someone who can identify opportunities, build plans, and get things done without requiring constant direction.
Key Responsibilities
Marketing Strategy & Growth
- Develop and execute ShopView's overall marketing strategy, along with the CEO.
- Own the top-to-bottom marketing funnel, including awareness, lead generation, pipeline creation, and customer acquisition
- Establish KPIs, reporting frameworks, and growth targets
- Analyze campaign performance and continuously optimize results
- Identify and test new customer acquisition channels
Content, Brand & Audience Growth
- Develop ShopView's content strategy across YouTube, newsletters, blog content, social media, and customer education
- Build editorial calendars and content distribution systems
- Oversee development of case studies, customer success stories, one-pagers, product collateral, videos, and sales enablement materials
- Manage social media channels with the content that is produced
- Help scale the Social Media Channels following
Strengthen ShopView's brand positioning and market presence
AI Search, SEO & Online Reputation
- Develop and execute SEO strategies
- Improve ShopView's visibility across AI search platforms and emerging search channels
- Monitor online brand perception and competitive positioning
Build strategies that increase discoverability, authority, and trust across digital channels
Public Relations & Industry Positioning
- Build and manage strategic PR initiatives
- Coordinate media opportunities, interviews, press releases, and industry publications
- Pursue industry awards, rankings, speaking opportunities, and recognition programs
Help establish ShopView and its founder as trusted voices within the industry
Demand Generation & Advertising (Be involved, understand whats going on. We have other people to help here)
- Plan, launch, and optimize multi-channel demand generation campaigns
- Manage paid advertising across Google, Meta, YouTube, and emerging platforms
- Build and improve landing pages, lead magnets, conversion funnels, and nurture campaigns
- Monitor and improve key metrics including CAC, CPL, MQLs, SQLs, pipeline contribution, and ROI
- Manage marketing budgets and channel allocation
Partnerships & Events
- Build relationships with strategic partners and industry organizations
- Develop co-marketing initiatives and partnership opportunities
- Plan and execute trade show, conference, and event marketing strategies (Someone else else helps execute the shows)
- Maximize lead generation and brand exposure from industry events
Marketing Operations & Automation
- Lead CRM and marketing automation initiatives
- Manage prospect segmentation, lead scoring, and nurture workflows
- Work closely with sales leadership to ensure alignment between marketing and revenue objectives
- Build reporting systems that provide visibility into marketing performance and pipeline impact
What You Bring
- 5+ years of experience in B2B SaaS marketing, growth marketing, demand generation, or marketing leadership roles
- Strong social media experience
- Proven experience building and executing successful marketing strategies
- Strong understanding of paid advertising, SEO, content marketing, email marketing, and conversion optimization
- Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems
- Excellent communication, copywriting, and messaging abilities
- Ability to operate independently and make sound decisions in a fast-paced environment
- Strong project management and execution skills
Bonus Experience
- Experience marketing to blue-collar industries, trades businesses, fleet operators, dealerships, or repair shops
- Experience with vertical SaaS companies
- Experience leading PR initiatives and media outreach
- Experience managing YouTube channels, newsletters, podcasts, or content-led growth strategies
What We're Looking For
- Critical thinker
- Creative problem solver
- Strong organizational skills and multi tasking abilities
- Strong executor
- Self-motivated and highly independent
- Efficient working habits
- Hard-working and accountable
- Comfortable working directly with executive leadership
- Someone who thrives in a fast-moving, high-growth environment
Why Join Us
- Work directly with the Founder and CEO
- High-impact role with significant influence on company growth
- Opportunity to build and scale a category-leading software company
- Competitive compensation
- Flexible work-from-home environment
- Fast-paced, no-BS culture focused on results
- Opportunity to build and lead the future marketing team as the company grows
How to Apply (Read all steps)
We want to get to know the real you - not just the resume version.
Please send the following to [email protected]:
- Email introduction including your resume and/or LinkedIn profile
- A short custom-recorded video introducing yourself and explaining why you're the right fit for this role (6 minutes max)
- Examples of marketing campaigns, projects, or accomplishments you're most proud of, and what you can bring to the company
We review every application carefully and will be in touch if there's a fit.
We look forward to hearing from you.
Pay: $80,000.00-$125,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Disability insurance
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Stock options
- Vision care
- Work from home
Work Location: Hybrid remote in Calgary, AB T2C 3C5
