Job Summary
We are seeking a detail-oriented and innovative SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve website visibility, increase organic traffic, and enhance overall online presence. This role requires a strong understanding of e-commerce platforms, analytics tools, and digital marketing techniques to drive measurable results across various channels.
Responsibilities
- Conduct comprehensive keyword research to identify opportunities for organic growth and content optimization.
- Develop and execute SEO strategies tailored to e-commerce platforms and other digital assets.
- Optimize website content, including product descriptions, landing pages, and blog posts, using SEO best practices.
- Manage on-page and off-page SEO efforts, including link-building campaigns and technical site audits.
- Collaborate with content creators, graphic designers, and web developers to ensure SEO best practices are integrated into all digital assets.
- Monitor website performance using tools such as Google Analytics and Google Search Console; analyze data to inform ongoing strategy adjustments.
- Implement technical SEO improvements such as HTML, CSS, JavaScript optimizations, and schema markup enhancements.
- Manage paid advertising campaigns on platforms like Google Ads (Google AdWords) and Facebook Advertising to complement organic efforts.
- Stay current with the latest trends in digital marketing, search engine algorithms, and industry best practices.
- Prepare detailed reports on SEO performance metrics and present insights for continuous improvement.
Skills
- Proven experience with SEO strategies within e-commerce environments.
- Proficiency in Google Analytics, Google Ads (Google AdWords), and Facebook Advertising platforms.
- Strong knowledge of HTML, CSS, JavaScript, SQL, and schema markup for technical SEO enhancements.
- Skilled in keyword research tools and techniques to identify high-impact keywords.
- Experience with WordPress CMS management and optimization.
- Familiarity with Adobe Photoshop, Adobe Creative Suite, and graphic design principles for content creation.
- Ability to utilize email marketing tools for integrated campaigns.
- Knowledge of Google AdWords campaign management and optimization strategies.
- Excellent analytical skills with the ability to interpret data from various sources to inform strategic decisions.
- Strong understanding of digital marketing channels including social media advertising and email marketing campaigns. This position offers an exciting opportunity for a motivated professional passionate about driving growth through innovative SEO tactics within a dynamic team environment.
Pay: $50,000.00-$75,000.00 per year
Work Location: In person
