Job description:
Cemetery Services Counsellor
Are you organized, driven, detail-oriented, and comfortable working in a sales-focused environment? Are you someone who likes structure, follows through on tasks, keeps excellent records, and enjoys helping people make important decisions?
Pinecrest Remembrance Services is looking for a Cemetery Services Counsellor to join our team. This is an excellent opportunity for someone who is early in their sales career and wants to grow in a professional, meaningful, and people-focused industry.
This role is ultimately a sales position, but it is not high-pressure or transactional sales. It requires patience, professionalism, strong follow-up, and the ability to guide families with care and confidence. The position includes a base salary with commission opportunities, making it well suited for someone who is motivated to learn, build relationships, and grow their income over time.
About Us
We are a family-owned and operated cemetery and funeral home proudly serving Ottawa and the surrounding communities. At Pinecrest Remembrance Services, we combine over 100 years of tradition with modern services and personalized care.
As we continue to grow, including our newer facility and celebration centre at Highland Park Cemetery in Carp, we remain committed to providing families with compassionate, professional, and meaningful support.
About the Role
As a Cemetery Services Counsellor, you will assist families with cemetery arrangements, memorialization options, and pre-planning needs. This role requires someone who can balance compassion with confidence, and sales ability with strong administrative follow-through.
You will be responsible for
- Providing guidance and support to families selecting cemetery property, memorialization products, and pre-planning options.
- Responding to inquiries by phone, email, and in person in a timely and professional manner.
- Presenting and selling cemetery property, memorialization products, facilities, and pre-planning services.
- Following up with families, leads, and inquiries in an organized and consistent way.
- Keeping accurate notes, contracts, records, and documentation.
- Managing multiple files and tasks at the same time while maintaining accuracy.
- Working with funeral home staff to coordinate services, memorials, celebrations of life, and cemetery arrangements.
- Learning and applying cemetery policies, procedures, pricing, and industry regulations.
- Maintaining a professional, compassionate, and solutions-focused approach with families.
Who this tole is best suited for
This role would be a strong fit for someone who is early in their sales career but has the right personality and work habits to succeed.
The ideal candidate is
- Highly organized and detail-oriented.
- Self-motivated and comfortable working toward goals.
- Type A in the best way: structured, reliable, prepared, and consistent.
- Comfortable following up with people and managing a sales pipeline.
- Confident speaking with families in person, by phone, and by email.
- Able to stay calm and professional under pressure.
- Compassionate, but also able to keep conversations focused and productive.
- Resilient and able to work with different personalities.
- Comfortable learning a specialized industry.
- Professional in appearance, communication, and conduct.
This is not the right fit for someone who dislikes follow-up, struggles with organization, or is uncomfortable with sales conversations. Success in this role depends heavily on consistency, accuracy, initiative, and the ability to manage many details at once.
What you bring
- Strong customer service experience in a professional environment.
- Some sales experience or a strong interest in developing a sales career.
- Excellent organizational skills and attention to detail.
- Strong written and verbal communication skills.
- Confidence speaking with clients by phone, email, and in person.
- The ability to multitask and manage several priorities at once.
- A willingness to learn about the cemetery and funeral industry.
- Bilingualism is considered an asset, but is not required.
- A valid Ontario “G” class driver’s licence with a clean driving record is mandatory .
- Able to successfully pass a police background check is mandatory.
- Previous cemetery, funeral, insurance, real estate, hospitality, or service-based sales experience would be considered an asset, but is not required.
Compensation and Benefits
This position offers a base salary plus commission and bonus opportunities. There is real opportunity to earn additional income through sales performance. This role is best suited for someone who is motivated by growth, commission potential, and building long-term sales skills.
We also offer
- Health and dental benefits.
- RRSP matching program.
- Cellphone, clothing, and dry-cleaning allowances.
- Paid time off, including holidays and sick days.
- Complimentary bi-weekly Friday lunches.
- A structured rotational schedule, including every third weekend.
- On-call responsibilities as part of the rotation.
Why Join Us?
This is more than a sales role. It is an opportunity to build a career in a stable and meaningful industry while helping families make important decisions with care and confidence.
The right person will receive training, support, and the opportunity to grow. For someone who is organized, driven, detail-focused, and eager to build a career in sales, this role can be a strong starting point with long-term potential.
Location
Onsite at Pinecrest Remembrance Services, 2500 Baseline Road, Ottawa, ON K2C 3H9
Schedule
Full-time, three-week rotation, including every third weekend, some statutory holidays, and on-call responsibilities.
Pay: $35,000.00-$85,000.00 per year
Benefits:
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care
Work Location: In person
