Reporting to the Manager of Digital Marketing, this position is responsible for overseeing all traditional advertising efforts for SIGA Casinos, ensuring strategic and consistent media placements across billboards, print, television, radio, and signage. This role will enhance brand visibility and drive traffic to SIGA casinos by managing media relations and negotiating optimal media buys, aligning with SIGA’s marketing strategy and budget. Additionally, the Media Buyer will analyze campaign performance, make data-driven adjustments, and ensure the most effective use of resources to achieve maximum return on investment (ROI), ensuring the right message reaches the target audience at the right time.
Managing and executing traditional advertising campaigns across platforms. Building and maintaining strong relationships with media vendors and partners to ensure efficient media buying processes. Tracking and monitoring the performance of traditional advertising campaigns. Managing the traditional advertising budget, ensuring that all campaigns are executed within the allocated funds while optimizing spending to achieve maximum impact. Collaborating with marketing teams to ensure that traditional advertising efforts are aligned with broader marketing strategies. Participating in other projects and activities as required, in support of SIGA’s priorities.
Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing, Advertising, Communications or a related field. Media Buying Certification is considered an asset. Minimum 2 years’ experience in Marketing and/or Media Buying. Proficiency in reporting analytics and campaign performance tracking tools.
