JOB TITLE: Marketing Lead, Loyalty and Customer Growth
ABOUT THE NORTH ATLANTIC GROUP OF COMPANIES
The North Atlantic Group of Companies is a diverse and growing, province-wide leader in retail gas and convenience, residential, commercial, and wholesale fuels. For over 30 years, we’ve built our reputation on quality products, extraordinary service, and support for local communities. With our people first approach, North Atlantic looks for dynamic individuals who take initiative and who are committed to fostering a strong team environment. We want people who are known for their positive attitude, genuine communications, and personal drive. As we advance our business for the future, North Atlantic is driven to developing efficient and green energy solutions aligned to the needs of the world in which we live. Committed to sustainable and responsible business practices, we’re driving industry forward, supporting new skills and new jobs for this ever-evolving landscape.
For more information about the North Atlantic Group of Companies, please visit www.northatlantic.ca
Position Overview
The Marketing Lead, Loyalty & Customer Growth is responsible for developing and executing strategies that drive customer acquisition, retention, and lifetime value across the retail fuel and convenience business operated by North Sun Energy – a limited partnership between North Atlantic and Petro-Canada. This role focuses on leveraging loyalty programs, Customer Relationship Management (CRM) platforms, and data-driven insights to enhance the customer experience, improve engagement, and maximize long-term customer value. The successful candidate will combine strategic thinking with analytical expertise to deliver targeted, personalized marketing initiatives that strengthen customer relationships and support overall business growth.
Duties and Responsibilities:
- Lead the development and execution of the company’s loyalty program strategy, ensuring alignment with marketing and company objectives.
- Utilize CRM and analytics tools to track KPIs related to customer growth, retention, and engagement.
- Develop targeted campaigns to re-engage inactive customers and strengthen brand loyalty.
- Develop and manage customer segmentation strategies to support targeted marketing initiatives.
- Leverage customer insights to refine messaging, offers, and experiences.
- Continuously evaluate and enhance loyalty program performance to improve member engagement and satisfaction through new tools, technologies, and best practices.
- Analyze campaign performance and customer data to generate insights and recommendations.
- Stay informed of industry trends in loyalty programs, CRM, and customer engagement.
- Other duties as required.
Qualifications:
- Post-secondary education in Marketing, Business Administration, or related field.
- 4 - 6 years experience in a marketing, preferable in retail or convenience stores.
- Experience in CRM, loyalty programs, and customer growth initiatives.
- Strong analytical skills with experience interpreting customer data, campaign performance, and marketing metrics.
- Demonstrated ability to develop segmentation and personalization strategies to drive engagement.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook)
- Strong organizational skills with a high attention to detail.
- Excellent communication and coordination skills across teams and stakeholders.
- Strong problem-solving skills with a focus on efficiency and process improvement.
- Ability to work both independently and collaboratively.
North Sun Energy is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.
We offer a competitive compensation and benefits package which include Health and Dental Wellness Program Short-Term and Long-Term Disability Life Insurance Company Pension Plan with employer contribution Employee and Family Assistance Program Free on-site parking Employee engagement activities
If you are a highly motivated team player, have the qualifications, and are prepared to meet the challenges as outlined, apply by submitting your resume and cover letter to [email protected] by August 05, 2026.
ABOUT NORTH SUN ENERGY
North Sun Energy is a co-ownership business between North Atlantic and Petro-Canada in Newfoundland and Labrador, Nova Scotia, and PEI. With more than 110 gas stations and convenience stores across the three provinces (some under the Petro-Canada brand and some under the North Atlantic brand), this collaboration enhances Petro-Canada’s national coast-to-coast network and extends North Atlantic’s presence into Nova Scotia and PEI. Customers across the region now benefit from an expanded range of loyalty rewards, including Petro-Canada’s Petro-Points™ program, Triangle Rewards® and North Atlantic’s Yay! ™ Rewards program, in addition to experiencing the celebrated Orangestore convenience store brand located at many of the sites.
North Sun Energy is focused on optimizing long term value and growth through strategic development initiatives, expansion efforts, and enhanced customer experiences.
Benefits:
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Wellness program
Work Location: In person
