At Kruger Products we have a shared vision for greatness. We manufacture some of North America’s most popular tissue brands - Cashmere®, Purex®, Scotties®’, SpongeTowels®, Bonterra®, White Cloud®, as well as products for use away from home.
We are leaders in our industry, leaders in our communities, and leaders in sustainability. We proudly have close to 3,000 employees across manufacturing plants in Quebec, British Columbia, Ontario, and Tennessee, as well as our headquarters in Mississauga, ON and Sales offices in North America.
We are investing in our manufacturing facilities with the latest technology. Kruger Products is an industry leader pushing innovation through AI and Operational Excellence. We are committed to a culture of health and safety - for everyone, by everyone, and in everything we do.
What you will do
The Business Development Manager will lead the growth of the Wipers category by driving new business, expanding channels, and delivering scalable, value‑based solutions that strengthen Kruger PRO’s position in the market.
In this role, you can expect to:
- Drive Wiper business expansion by identifying, prospecting, acquiring new end-users, and growing distributor customers across key sectors (industrial, healthcare, foodservice, institutional).
- Develop and execute category growth strategies, including market prioritization, use-case development, and value-based selling focused on productivity and sustainability.
- Lead complex sales cycles from prospecting through trials, conversion, and commercial close, positioning Wipers as a strategic consumable solution.
- Recruit, onboard, and enable distributors and channel partners, assessing readiness and aligning on go-to-market strategies.
- Develop and implement commercial programs, tools, and launch playbooks in partnership with internal teams.
- Support early-stage partner execution and ongoing growth as a subject matter expert within the Wipers category.
- Build and manage a high-quality pipeline using CRM and analytics tools, ensuring alignment with category strategy, margin targets, and scalability.
- Lead pilots and trials, converting wins into repeatable, multi-site growth opportunities.
- Provide clear reporting on pipeline performance, risks, and growth outlook.
- Partner with Marketing, Sales, Finance, and Business Development to define positioning, pricing strategies, and demand generation initiatives.
- Align category growth with operational capacity and cost-to-serve considerations.
- Deliver market insights and competitive intelligence to inform portfolio strategy and investment decisions.
What you will bring
Bachelor’s degree in Engineering, Business, Marketing, Finance, or a related field.
Proven experience in business development, category management, or commercial growth within B2B, industrial, or consumables environments.
Track record of launching and scaling new products or categories through distributor and end‑user channels.
Strong understanding of complex, trial-driven sales cycles and conversion-based selling.
Strategic mindset with the ability to build and scale categories while driving disciplined execution.
Strong relationship-building skills with senior-level customers and channel partners.
Solid analytical and financial acumen, including opportunity assessment and qualification.
Effective cross-functional collaborator with strong stakeholder management skills.
Proficiency in CRM systems, pipeline management, and commercial reporting tools.
At Kruger Products, we see greatness in everyone and what they bring to the organization. We monitor the market to ensure our total compensation practices are competitive. The starting range for this role is $95,000 to $125,000 – or higher, depending on your experience. Our pay philosophy is to attract the best talent at the best pay while offering real opportunities for career advancement. Performance and ideas that make us better are recognized.
Our mission is to make everyday life more comfortable. Together we bring this mission to life. As an ever-evolving business, there are always exciting new challenges, diverse career paths, and opportunities to innovate. Be part of a recognized employer – Greater Toronto Top Employer since 2013, Deloitte’s Best Managed Companies since 2018, and Forbes Best Employers in Canada.
Join Kruger Products and Expect to do Something Great.
We thank all applicants for their interest in Kruger Products; only candidates selected for an interview will be contacted.
Kruger Products is an equal opportunity employer and encourages applications from all qualified individuals. Accommodation will be provided in all parts of the hiring process as required under KP’s Accessibility Policy and Multi-Year Accessibility Plan - 1.04.33. Applicants need to make their needs known in advance.
