About Bondi Produce & Specialty Foods
Bondi Produce & Specialty Foods is a progressive, family-owned leading foodservice distributor, fresh-cut processor and packer headquartered in Toronto with 50 years of history. We are a recognized brand amongst most distinguished chefs and strive to be a leader in our industry. We are passionate about food and committed to staying ahead of what is next in the market. We are looking for smart, energetic, and curious team members who are eager to take on new challenges and help deliver on our customer promise of "making it happen" for chefs and restaurateurs across the province.
From our roots as a family-owned produce house, we’ve grown into a leading platform spanning Toronto, Ottawa, and Calgary. Bondi is on track to become Canada’s leading fresh produce distribution platform.
The Role:
Reporting to the Sales Manager in Toronto, the Calgary-based Sales Manager role shall strengthen Bondi's sales performance in the Calgary market by building disciplined sales processes, coaching the local sales team, improving CRM adoption, and partnering across departments to support profitable growth and a consistent customer experience.
The Sales Manager will lead day-to-day sales team execution, track leads and pipeline activity, and support revenue growth through structured sales campaigns, training, and customer rollout planning. Working closely with the Sales Manager in Toronto, this role will lead weekly sales meetings, monitor key sales performance indicators, coordinate with procurement and marketing, and use Excel-based reporting to analyze sales activity, customer performance, and campaign results.
Key Responsibilities:
- Oversee CRM system use and data quality, including reviewing inactive leads, reassigning ownership where needed, monitoring follow-up activity, and supporting a healthy sales pipeline.
- Lead sales team activities directly, including setting expectations, reinforcing accountability, supporting performance conversations, and ensuring the team is aligned on revenue growth, customer retention, and service standards.
- Partner with the Vice President, Sales to establish, track, and report on key performance indicators, including: New Business Added Weekly, Lost Accounts Weekly, Weekly Credits/Hot Accounts, Weekly Cold Call/Email Quotas, Annual and Quarterly New Business Revenue Goals.
- Lead weekly sales meetings, including reviewing pipeline activity, discussing customer opportunities and risks, following up on action items, and reinforcing sales priorities.
- Develop sales training materials.
- Act as a lead on new product launch campaigns.
- Work with procurement and marketing on monthly featured products.
- Execute cold calling and email outreach campaigns to support new business development and pipeline growth.
- Conduct performance reviews.
- Support Customer Account Managers with sales meetings, customer presentations, and follow-up planning when needed.
- Communicate effectively in a team-oriented environment and act as a liaison between sales, procurement, customer service, marketing, and operations.
- Advanced Excel user with the ability to analyze sales data and create customized velocity reports, order guides, and pricing proposals.
- Project manage new customer roll-out campaigns to ensure all campaign requirements are met; measure campaign progress and communicate effectively both internally and externally.
- Provide training, guidance, and oversight to ensure campaign tasks are completed accurately, efficiently, and on time.
- Work with the Procurement team to coordinate any specialty product orders outside of Bondi's usual assortment of goods.
Qualifications:
- Proven experience leading sales teams, managing sales performance, or supervising customer-facing employees.
- Proficiency with CRM systems and advanced Microsoft Excel functions, including pivot tables, custom reports, and sales data analysis.
- Strong organizational and project management skills.
- Excellent verbal and written communication abilities.
- Experience with sales training and team development.
- Ability to lead cold calling/email campaigns effectively.
- Collaborative mindset with ability to work across departments.
- Experience in foodservice, produce, specialty foods, distribution, hospitality, or a related B2B sales environment is considered a strong asset.
- Detail-oriented with strong analytical thinking.
- Comfortable managing multiple priorities in a fast-paced environment.
Key Attributes for Success:
- Communication Skills – Clear and professional verbal and written communication with internal teams and external clients.
- Adaptability & Resilience – Ability to work in a fast-paced environment, manage urgent issues, and adjust to changing priorities, at the same times.
- Continuous Improvement Mindset – Commitment to fostering a culture of quality and driving sales.
- Time Management – Strong organizational skills to handle multiple tasks and meet deadlines.
- Team Collaboration – Ability to work cross-functionally with production, operations, and senior management.
What We Offer:
- The salary range for this position is $60,000–$70,000 per year, commensurate with experience, qualifications, and skills and performance based bonuses.
- A comprehensive benefits package.
- Dynamic working environment and a great place to work, collaborative work environment where innovation is encouraged.
- Opportunities for growth and advancement as the company scales.
Job Types: Full-time, Permanent
Pay: $60,000.00-$70,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
Application question(s):
- Are you legally eligible to work in Canada?
- What is your current work authorization?
- Do you have experience working with GFSI schemes (BRC, SQF, or FSSC 22000)?
- How would you rate your proficiency in Microsoft Excel, Word, and PowerPoint?
- This role requires working 4 weekdays + 1 weekend day, and exposure to cold storage (4°C) for extended periods. Are you comfortable with this schedule and environment?
- What is your earliest available start date?
Experience:
- QA/FS Supervisor: 3 years (required)
Licence/Certification:
- HACCP Certification (required)
- Safe Quality Food Certification (preferred)
Location:
Work Location: In person
