Work Location:
Toronto, Ontario, Canada
Hours:
37.5
Line of Business:
Marketing
Pay Details:
$155,000 - $215,000 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
Reporting to the Vice President, Growth Marketing, the Associate Vice President, 1:1 Marketing Practice leads a new 1:1 Practice, an integral component of our delivering more personalized and relevant marketing. This role builds and develops a community of passionate subject matter experts and establishes the standards, ways of working, and enablement required to collectively raise the bar on 1:1 marketing across portfolios and channels.
Key accountabilities include:
- Practice strategy, standards & roadmap define and evolve the 1:1 marketing practice vision, standards, templates, and playbooks; establish a prioritized roadmap that raises quality and consistency across portfolios and channels.
- 1:1 marketing enablement & coaching build and sustain a strong community of subject matter experts; provide coaching, knowledge sharing, and hands-on enablement to uplift capability across 1:1 marketers and delivery partners.
- End-to-end 1:1 delivery excellence (in partnership) partner with portfolio marketers and the Omni-Channel delivery pod to drive disciplined intake, prioritization, planning, and execution; ensure clear requirements, strong QA/governance, and consistent deployment standards.
- Targeting, measurement & optimization guide targeting approaches and measurement standards; partner with analytics and business teams to translate insights into learnings, test-and-learn practices, and continuous optimization to improve 1:1 marketing outcomes.
- Operating model transformation & simplification lead improvements to ways of working, tooling, controls, and governance that increase speed-to-market, reduce defects, and improve scalability in support of our Marketing Agile Transformation.
- Portfolio prioritization & integrated planning partner with portfolio marketing leaders and delivery partners to size, prioritize, and sequence 1:1 work based on value, capacity, dependencies, and customer impact; enable transparent trade-offs and clear commitments.
- Governance, risk & controls establish and maintain practice-wide governance, delivery standards, and quality controls across targeting, build, QA, deployment, and fulfillment to support accurate, compliant 1:1 execution.
- Cross-functional partnership work across marketing partners, channel owners, data/analytics, technology, risk/compliance, and agency/vendor partners to remove blockers, resolve dependencies, and deliver strong outcomes on time.
- People leadership & community building lead, coach, and develop a high-performing team and broader practice community; create an engaging environment where colleagues do their best work and continuously raise the bar on 1:1 marketing.
Skills, Education and Experience:
- 15+ years of experience driving business growth and customer experiences through 1:1/direct marketing within large, complex financial services organizations.
- Demonstrated senior leadership experience across direct marketing strategy and transformation, marketing analytics, and technology strategy and delivery.
- Strong expertise in 1:1 marketing operating models and practices, including audience/targeting, campaign design, execution governance, and omni-channel deployment.
- Proven ability to build, develop, and engage teams—creating a high-performance culture where colleagues do their best work and achieve strong results.
- Exceptional stakeholder management and influencing skills across Marketing, business, data/analytics, technology, and risk/compliance partners.
- Strong transformation and operating model execution capability, including establishing standards, governance, and scalable ways of working across multiple teams.
- Excellent communication skills (written and verbal), able to simplify complexity, build alignment, and drive clarity across all organizational levels.
- Strong analytical orientation; able to use performance data and insights to drive prioritization, learning, and optimization of 1:1 marketing outcomes.
- Experienced operator with a continuous improvement mindset and the ability to deliver with urgency in a fast-paced environment.
- Post-secondary degree in business, marketing, analytics, technology, or a related discipline (or equivalent experience).
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans Objet
