In 1985, Ed McNally founded Big Rock Brewery Inc. (“Big Rock”) to contest the time's beer trends. Three bold, European-inspired offerings forged an industry at a time heavy on easy drinking lagers and light on flavour. Today, our extensive portfolio of signature beers, ongoing seasonal offerings, ciders (Rock Creek Cider® series) hard teas (White Peaks®), and numerous custom-crafted private label and partner products keep us at the forefront of the craft beverage revolution and still proudly contesting the trends of today.
Role is based in Edmonton.
We are the OG of the craft beverage market in western Canada. Are you an energetic, enthusiastic sales professional who is passionate about beer? We currently have a vacancy for a lover of craft beer and the RTD beverages!
The Territory Sales Representative is responsible for sales of the Big Rock family of fine beer, cider and RTD products. The Territory Sales Representative will reach their business targets through effective management, development and execution of sales strategies for customers in the designated territory by conducting physical visits to on-premise and retail customer sites. Demonstrate ability to genuinely interact with customers to show passion, knowledge, dedication, and commitment. This individual will also develop ongoing, profitable relationships with customers and continually maintain a professional image of the company meeting volume objectives and targets. Integrity, passion, innovative thinking and in-person presentation skills are essential for this role.
Responsibilities
Meet or exceed territory sales objectives to achieve personal, divisional, and corporate objectives.
Contribute to the organization’s ability to innovate and expand the market by growing the consumer’s imagination in how and in what circumstances they should consume our products.
Build and sustain customer relationships and trust while growing their passion for our products.
Service and support all on-premise and retail accounts, manage current portfolio and anticipate and respond to customer /consumer needs and expectations in the assigned territory by conducting on-site sales visits with both new and existing customers.
Effectively manage and minimize stale date products and check product expiry dates regularly.
Plan and execute on-premise, retail and consumer programs.
Develop and maintain a Category Management Strategy for all accounts, plus executing cooler re-aligns.
Focus on product placement, inventory management, execution of POS, and merchandising with a commitment to the fact-based selling approach.
Create independent/specific sales programs for individual retail and on-premise customers while keeping focused on provincial and corporate objectives.
Create territory planning and strategizing to meet or exceed sales and financial objectives.
Analyze and report on territory sales performance monthly to assist with planning and strategizing to meet or exceed sales and financial targets.
Plan, execute and follow up sales and promotions in an efficient and innovative fashion.
Complete administrative duties on time such as: quarterly, monthly and weekly call plan trackers, customer visit trackers, customer account trackers, pricing surveys, expenses, etc.
Qualifications
Minimum of 3 years of direct sales experience in consumer goods or related industry.
Knowledge of the craft beer / alcohol market segments is an asset.
Solid experience in opportunity qualification, pre-visit planning, call control, account development, and time and territory management.
Demonstrated success in sales with achievement in volume and profitability,
Category management experience is an asset,
Creative with basic knowledge of marketing concepts.
Demonstrated ability to convert prospects and close deals while maintaining established sales quotas.
Professional demeanour, selling style, and appearance.
Strong knowledge of retail sales principles, methods, practices, and techniques.
Strong problem identification and objection resolution skills.
Able to build and maintain lasting relationships with customers.
Exceptional verbal communication and presentation skills.
Proficiency with English Language.
Strong written communication skills.
Self-motivated, with high energy and an engaging level of enthusiasm.
Able to perform basic calculations and mathematical figures.
Ability to work individually and as part of a team.
High level of integrity and work ethic.
A valid Drivers license.
Education
University Degree or College Diploma in business administration, commerce, marketing or related discipline (an alternate combination of formal education and work experience may be considered equivalent)
Working Environment
Primarily field-based, traveling to customer locations within an assigned territory.
Frequent driving and operation of a company vehicle.
Regular visits to retail stores, licensed establishments, distributors, and customer offices.
Occasional work from a home office or company office.
Frequent use of a laptop, mobile phone, and other technology for communication and reporting.
Regular lifting, carrying, and transporting product samples, promotional materials, and display equipment (up to 40 lbs).
Exposure to varying weather conditions while traveling and conducting customer visits.
Occasional attendance at evening, weekend, and special events, trade shows, and promotional activities.
Periodic visits to brewery, warehouse, and production facilities.
Perks & Benefits
100% employer-paid comprehensive Health & Dental benefits
$1,000 annually toward your Health Spending Account (HSA) and Personal Spending Account (PSA)
RRSP matching program starting at 4.5% for all employees
Company TFSA program
$600 annual Beer Spending Account
Birthday off with pay
Annual performance-based salary increases
AwardCo employee recognition & reward program
Perkopolis membership
30% discount on GoodLife Fitness memberships (no enrollment fee)
Up to $5,000 lifetime fertility treatment benefit
Annual safety boot allowance (eligible positions)
Free on-site parking
Casual dress code
Employee discounts at our brewery restaurant
Access to our on-site employee taproom
Community gardens at our Calgary brewery
Weekly Beer O'Clock socials
Employee-centric culture with regular social events and team celebrations
Opportunities for professional growth and career development
