Who Are We?
We are a proud Canadian company operating since 1993 and a well-established leader in Power Tools, Accessories, Hand Tools, and other categories. With four store locations, a Distribution Center, and a Head Office, we offer the latest products from top national brands and proudly serve Contractors, Trades, and Industrial users. We take pride in serving their needs, and as we continue to expand, we are creating new opportunities for our team.
Join Our Team & Grow With Us!
We are seeking an experienced and results-driven Senior Sales Advisor with a passion for tools, customer service, and leadership. In this role, you will not only drive sales growth but also train and mentor Sales Advisors, support the Store Manager in achieving financial and operational objectives, and take ownership of your sales area. You will play a key role in developing customer relationships, maintaining store standards, and ensuring the highest level of customer experience in a fast-paced industrial retail environment.
This position is ideal for someone who thrives in sales, excels at building relationships, and has proven leadership skills to guide and inspire a team.
What We Offer Our Employees
- Work in a professional, high-performance retail environment.
- Competitive salary with opportunities to earn performance-based bonuses.
- Comprehensive benefit package – extended health, dental, long-term disability, and life insurance.
- Full-time, stable work environment (all staff are full-time).
- Career advancement opportunities through Contractor/Trade Sales, Distribution, and Head Office roles.
- Work in a professional, high-performance retail environment.
- Opportunities to attend industry conventions and training across Canada and the United States.
Senior Sales Advisor – Your Role
Reporting to the Store Manager, the Senior Sales Advisor is responsible for driving sales results, maintaining strong customer relationships, and mentoring junior sales staff. You will be accountable for the financial performance and growth of your sales area, while ensuring customers receive the best possible solutions and service. In addition, you will support the Store Manager in co-managing a high-traffic, 15,000 sq. ft. retail environment with approximately 12,000 products.
Main Responsibilities
- Drive sales growth by engaging with customers, identifying needs, and offering solutions.
- Take ownership of your sales area, ensuring sales, profitability, and customer service goals are met.
- Build and maintain strong relationships with contractors, tradespeople, industrial clients, and supplier reps.
- Act as a coach and mentor, and train Sales Advisors to improve product knowledge, sales techniques, and customer service.
- Assist the Store Manager in monitoring sales performance and achieving targets.
- Participate in daily floor walks to ensure proper stock levels, accurate pricing, promotional tagging, and overall cleanliness.
- Stay up to date with industry trends, competitor activity, and new products to ensure the store remains competitive.
- Collaborate effectively with Head Office and other store locations to ensure clear communication and alignment.
- Support theft-prevention strategies and loss control initiatives.
- Ensure the highest quality of customer service and customer experience across the sales floor.
What You Bring
- 3–5 years of sales experience, with at least 3 years in a retail or industrial sales environment.
- 3+ years of experience in the tool industry or a related field.
- Demonstrated success in achieving sales growth and profitability targets.
- Proven ability to train, coach, and mentor Sales Advisors.
- Strong product knowledge with a commitment to continuous learning.
- Excellent business acumen and the ability to align team efforts with store goals.
- Excellent interpersonal, organizational, and communication skills.
- Ability to adapt to changes, delays, and unforeseen events with professionalism.
- Physical ability to stand/walk for long periods and lift up to 50 lbs.
- Valid driver’s license (required for travel to meetings, conventions, and industry events).
- Ability to travel within Canada and the United States as required.
Additional Details
- Full-time, permanent position (40 hours per week).
- Five-day workweek includes two days off: Sunday (store closed) and one weekday.
- One full weekend off every six weeks.
- Must be available to work Saturdays.
If you are a motivated sales professional with a passion for tools and customer engagement, we want to hear from you! Apply now to join our growing team.
Job Types: Full-time, Permanent
Pay: $24.00-$27.00 per hour
Benefits:
- Dental care
- Extended health care
- Life insurance
Work Location: In person
