Wooden Walls Distilling is seeking a driven and capable General Manager / Business Director to lead the growth of our tasting room and events business.
This is a hands-on role. You’ll be the creative engine behind our events and tasting experiences — and the executor who makes sure they happen. You’ll help us attract locals and tourists alike through strategic programming, consistent hospitality, and a passion for engaging, revenue-generating experiences.
If you’re confident in your abilities, believe in proving your value through results, and want to take control of your own upside, this is the role for you.
Key Responsibilities:
Tasting Room & Guest Experience
· Develop and deliver a premium tasting room experience that leaves every guest feeling welcomed, valued, and connected to the brand.
Events & Private Bookings
· Take initiative to create, pitch, and convert private events and experiences — from corporate tastings to weddings and VIP bookings.
Tours & Tourism Development
· Identify and create opportunities to attract tourists and local groups to the space through smart programming and outreach.
· Build and promote tour packages and support with savvy marketing.
Sales & Commercial Results
· Drive tasting room revenue events or bookings.
Planning & Initiative
· Create your own plans, present them, and follow through to delivery — independently and proactively.
· Motivate the team through communication, structure, and a shared pride in results
Qualifications:
· Preference to formal education such as post-secondary education but offset with industry experience
· Significant experience in one or more of the following: Business development/Sales in hospitality, event coordination, operations management, general management, Kitchen Management, front of house/event management, or tourism experience leadership.
· Demonstrated ability to plan, execute, and refine customer-facing experiences.
· Strong communication skills and confidence in engaging with clients, staff, and partners.
· Ability to self-direct and deliver in a dynamic, fast-moving environment.
This is a full-time role focused on building out our tasting room, events, and tourism offerings. You’ll be creating unforgettable guest experiences, executing private events end-to-end, and developing tasting tours that showcase the story, quality, and charm of Wooden Walls.
· This role will vary based on the experience.
It could be a mid-career person as a General Manager of Tasting Room and Event Space. Then growing into managing the Distillery Spirit Sales Management as well, involved in creating and promoting new spirits, brands, and merchandise.
You might be a fit if you:
· Take pride in seeing things through to completion
· Create your own plans and deliver them with confidence
· Know how to lead a team, sell an experience, and grow a guest base
· Have significant experience in hospitality, events, or tourism management
· You have a career in the hospitality sector, or you are ready to take that next step.
Job Types: Full-time, Permanent
Pay: From $55,000.00 per year
Benefits:
Language:
Location:
- St. John's, NL (required)
Work Location: In person
