About Integricon Group
Integricon Group is a proudly Canadian-owned property restoration and construction company operating across Ontario and Alberta. A recipient of Canada's Best Managed Companies designation, Integricon provides end-to-end services spanning emergency mitigation, full-scale reconstruction, environmental remediation, interior design, infection control, and multi-unit residential and commercial development.
Integricon is at an inflection point. The company is investing in technology-enabled service delivery, including Connected Sensors for real-time water monitoring, AI-driven estimating, and a broader restoration platform vision, while strengthening its commercial relationships with major insurance carriers, property owners, and institutional clients across the country. With a clear mandate to grow nationally, this role is central to translating Integricon's operational capabilities into a market-facing growth engine that supports expansion beyond its current Ontario and Alberta footprint.
Role Summary
The Director, Marketing & Product is Integricon's first dedicated marketing leadership hire, a hands-on executive who will build the company's marketing function from the ground up. This is not a team management role at launch; it is a player-builder position for a strategic operator who can personally execute across the full marketing stack while architecting the systems, vendor relationships, and brand infrastructure that Integricon needs for its next phase of national growth.
The role carries a dual mandate. On the marketing side, you will own brand strategy, digital presence, content and thought leadership, performance marketing, communications, sales enablement, and all go-to-market support. On the product side, you will serve as the commercial voice for Integricon's emerging technology initiatives, particularly the convergence of Connected Sensors and the restoration business platform, defining positioning, packaging, and launch strategy for new service and technology offerings. As these technology-enabled products mature, the role will extend to developing partner channel strategies that enable distribution through insurance carrier networks, property management platforms, and technology partners.
You will work in close partnership with the VP of Sales & Business Development, aligning marketing programs to a four-quadrant go-to-market model that spans insurance carriers, insurance influencers (adjusters, brokers, cost consultants), commercial brands and program work clients, and real estate work providers. A critical dimension of this role is building the internal feedback, documentation, and governance infrastructure that allows Integricon to measure, report, and continuously improve its service delivery, particularly within its core insurance residential claims business, where carrier KPIs and customer satisfaction data directly impact program standing and growth.
Key Responsibilities
Brand Strategy & Thought Leadership
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Own and evolve Integricon's brand positioning across all channels, reinforcing the company's differentiation as a Best Managed, technology-forward restoration and construction partner.
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Establish Integricon's leadership voice in the property restoration and insurance ecosystem through white papers, industry articles, speaking engagements, CE-accredited educational content, and executive social media presence.
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Develop a consistent visual identity and messaging framework that translates across print, digital, signage, fleet, uniforms, site presence, and client-facing materials, including bilingual assets where required to support national expansion.
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Support internal communications that reinforce Integricon's '1 Team, Top Performance' operating culture across all regions, ensuring brand consistency and cultural alignment as the company scales nationally.
Digital Strategy, Performance Marketing & Demand Generation
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Build and execute a comprehensive digital marketing strategy encompassing website optimization, SEO/SEM, paid media, social media, email marketing, and content marketing.
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Personally own and manage paid media campaigns across Google, Meta, LinkedIn, and other relevant platforms, including budget allocation, audience targeting, creative testing, and performance optimization, with direct accountability for lead quality, cost-per-acquisition, and return on ad spend.
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Implement marketing automation, lead scoring, attribution modelling, and intent-based acquisition strategies to connect marketing activity to pipeline and revenue outcomes tracked in the company's CRM.
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Create and manage digital campaigns targeted at each of Integricon's four GTM quadrants: insurance carriers, insurance influencers, commercial brands, and real estate work providers.
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Own the company's Google Business profiles, review management strategy, and local search presence across all operating locations.
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Leverage AI-powered tools and workflows to accelerate content creation, campaign execution, and marketing output, maximizing the productivity and velocity of a lean marketing function.
Product Marketing & Go-to-Market for New Initiatives
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Serve as the commercial strategist for Integricon's technology-enabled offerings, starting with the Connected Sensors platform and AI-driven estimating capabilities.
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Define product positioning, value propositions, competitive differentiation, pricing narratives, and launch sequencing for new service lines and technology products.
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Build repeatable go-to-market playbooks for new product and service launches, standardizing positioning, enablement, and channel activation across direct and partner-led distribution models.
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Develop partner channel marketing strategies as Integricon's technology-enabled offerings mature, enabling distribution through insurance carrier networks, property management platforms, and technology partners where co-marketing, co-branded content, and channel enablement are required.
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Develop sales tools, demo materials, case studies, and ROI frameworks that equip the business development team to sell technology-integrated restoration solutions to insurers and property owners.
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Conduct market research and competitive analysis to identify product-market fit opportunities and inform Integricon's innovation roadmap.
Customer Satisfaction, Insights & Insurance KPI Governance
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Design, implement, and manage customer satisfaction survey programs across Integricon's core insurance residential claims business, ensuring consistent capture and analysis of client feedback at every stage of the restoration journey.
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Build the internal documentation, literacy, and governance structure required to systematically collect, report, and act on customer satisfaction data, creating a closed-loop feedback system that connects field delivery to corporate performance management.
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Develop KPI reporting packages and executive dashboards for insurance carrier partners, translating customer satisfaction scores, cycle time performance, documentation compliance, and service quality metrics into formats that support program reviews and vendor performance evaluations.
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Extract and amplify proof points from the customer feedback loop: identifying candidates for case studies, testimonials, video stories, and award submissions that demonstrate Integricon's service excellence to current and prospective partners.
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Lead or support marketing research initiatives including client perception studies, competitive benchmarking, market sizing, and Net Promoter Score tracking to inform strategic decision-making across the business.
Sales Enablement & Commercial Support
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Create and maintain a library of sales collateral, pitch decks, proposal templates, case studies, and competitive battle cards aligned to the company's SPIN Selling methodology.
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Develop CE-accredited training programs and educational content for adjusters, brokers, and property managers, positioning Integricon as a trusted knowledge partner.
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Support RFP responses, program applications, and national account pursuits with marketing content and brand materials.
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Build client-facing materials that articulate Integricon's end-to-end capability: emergency response, restoration, construction, environmental, design, and technology.
Communications & Stakeholder Engagement
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Lead internal and external communications including press releases, award submissions, corporate announcements, crisis communications, and stakeholder updates.
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Manage Integricon's presence at industry events, trade shows, conferences, and community initiatives.
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Develop insurer-facing and commercial client-facing marketing programs including co-branded content, lunch-and-learn materials, and partnership communications.
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Champion internal communications that support national team cohesion, reinforcing the '1 Team, Top Performance' culture as Integricon expands into new markets and geographies across Canada.
Vendor & Agency Management
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Identify, engage, and manage a roster of external vendors and agencies across all marketing disciplines, this role operates without internal marketing staff and must leverage third-party resources to execute.
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Vendor scope includes but is not limited to: graphic design, web development, print production, signage and fleet graphics, photography and videography, SEO/SEM agencies, social media management, PR and communications, promotional merchandise, event production, survey and research platforms, and marketing technology platforms.
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Negotiate vendor contracts, manage budgets, enforce brand standards, establish SLAs, and ensure quality and timeliness of all outsourced deliverables.
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Build repeatable vendor workflows and creative brief templates so the company can scale marketing output without proportionally scaling headcount.
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Design and build a vetted subtrade ecosystem for small and recurring work: establish standardized rate cards by work type, develop certification and prequalification criteria for licensed tradespeople, recruit and onboard qualified professionals into the network, and create the brand, digital presence, and operational workflows required to manage the marketplace. This includes exploring partnerships with trade colleges and universities across the country to build a pipeline of certified, job-ready professionals and position Integricon as a preferred employer and platform partner in the skilled trades community.
Marketing Operations, Technology & Measurement
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Establish marketing KPIs and reporting cadences tied to pipeline contribution, lead quality, cost-per-acquisition, brand awareness, digital engagement, customer satisfaction scores, and sales enablement adoption.
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Build and maintain marketing performance dashboards using business intelligence tools, providing leadership with real-time visibility into campaign ROI, funnel performance, and marketing's contribution to revenue.
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Implement and manage the marketing technology stack, including CRM integration, marketing automation, analytics, and intent data platforms, ensuring marketing infrastructure scales with the business.
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Manage the overall marketing budget, allocating spend across paid media, content, print, events, sponsorships, research, technology, and vendor fees with clear attribution to business outcomes.
Qualifications & Experience
Required
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10+ years of progressive marketing experience, with at least 3 years in a senior leadership role (Director or VP level).
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Demonstrated experience building a marketing function from early stage or within an organization that had no prior dedicated marketing team.
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Full-stack marketing capability: brand strategy, performance marketing, digital, content, communications, sales enablement, and product marketing, you must be able to do the work, not just direct it.
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Hands-on experience managing significant paid media budgets across Google, Meta, and LinkedIn with direct accountability for lead quality, CAC, and return on ad spend.
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Strong product marketing or product management experience, particularly in packaging and launching technology-enabled service offerings, IoT/sensor-based products, or platform businesses.
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Experience developing go-to-market playbooks for new products and services across both direct and partner-led channels.
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Proven track record managing multiple external vendors and agencies simultaneously, with strong project management, budget oversight, and quality control skills.
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Experience designing and managing customer satisfaction programs, survey instruments, and feedback governance systems, including the ability to translate customer data into actionable insights, case studies, and carrier-facing performance reports.
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Experience implementing and managing marketing technology stacks including CRM platforms (Salesforce or HubSpot preferred), marketing automation, analytics, and reporting dashboards.
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Excellent written and verbal communication skills with the ability to develop executive-quality thought leadership content and translate complex technical offerings into clear, credible value narratives.
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Comfortable operating in a fast-paced, entrepreneurial environment where you are building infrastructure while simultaneously delivering outputs.
Preferred
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Experience in property restoration, construction, insurance, property management, smart-building technology, or related B2B services industries.
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Familiarity with the Canadian insurance ecosystem: carriers, adjusters, brokers, cost consultants, and vendor program dynamics, including an understanding of how carrier KPIs and vendor performance metrics influence program standing.
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Experience with intent data platforms (e.g., 6sense, Bombora) and account-based marketing strategies that target high-value prospects based on buying signals.
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Experience marketing IoT, sensor technology, smart-building platforms, or technology-enabled services to property, risk management, or insurance audiences.
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Knowledge of CE accreditation processes and educational content development for regulated professional audiences (RIBO, IICRC, or equivalent).
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Experience with the Canadian commercial real estate landscape, including property management firms, REITs, and institutional property owners.
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Background in marketing research methodologies, Net Promoter Score programs, and quantitative customer insight frameworks.
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Experience developing partner channel marketing programs including co-branded content, channel enablement, and partner-led go-to-market execution.
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Bilingual capability (English/French) to support national expansion and Francophone market communications.
Compensation & Benefits
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Performance-based bonus tied to marketing contribution to revenue, pipeline, customer satisfaction outcomes, and strategic milestones.
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Comprehensive benefits package including health, dental, and vision coverage.
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Opportunity to build a function from scratch inside a Best Managed company at a pivotal growth stage.
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Direct partnership with senior leadership and influence on company-wide commercial strategy.
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A uniquely hybrid mandate spanning performance marketing, product commercialization, partner channel development, customer experience governance, and technology-enabled services, rare in the restoration industry.
How to Apply
Qualified candidates are invited to submit a resume and cover letter outlining their relevant experience and interest in the role. Applications will be reviewed on a rolling basis.
Integricon Group is an equal opportunity employer.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
