Norstar Industries is a Manitoba-based manufacturer known for designing and building high-quality agricultural equipment that supports farmers across North America. With a strong reputation for craftsmanship, durability, and innovation, Norstar operates with the agility of an entrepreneurial business while maintaining the values of a family-owned company.
The organization is built on trust, accountability, and a deep respect for both its customers and its people. Norstar fosters a collaborative, fast-moving environment where leaders are empowered to make decisions, drive results, and continuously improve how the business serves its market.
Learn about us: www.norstarindustries.ca
Norstar Industries is seeking a Sales Manager to lead and elevate its Agricultural Division. This role is about building, leading, and strengthening a sales team that can consistently deliver growth and performance.
The Sales Manager will be responsible for setting direction, establishing accountability, and developing a team of experienced sales professionals. This individual will step into an established group with strong tenure and relationships and will be expected to earn credibility through leadership, sound judgment, and a clear, consistent approach to performance management.
Success in this role requires a leader who can balance respect for what has worked with the ability to implement structure, clarity, and forward-thinking sales strategies. This is a high-impact leadership position with direct influence on Norstar's continued growth in the agricultural market.
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Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability
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Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals
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Build trust and credibility with a tenured sales team while driving alignment and continuous improvement
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Create and implement structured sales processes, reporting, and forecasting practices
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Partner cross-functionally with production, customer service, and leadership to ensure alignment and execution
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Identify opportunities for market expansion, product positioning, and revenue growth
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Monitor and evaluate sales performance, providing regular feedback and coaching to the team
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Support a culture of professionalism, integrity, and strong customer relationships across all sales activities
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A highly engaged and accountable sales team with improved performance metrics
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Clear visibility into sales activity, pipeline, and forecasting
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Consistent achievement (and growth) of revenue targets within the agricultural division
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Strong alignment between sales, operations, and leadership
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A culture of ownership, professionalism, and continuous development within the sales team
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7+ years of experience in sales, with at least 3-5 years in a sales leadership or management role
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Background in agriculture, manufacturing, or equipment sales strongly preferred
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Proven track record of leading and developing high-performing sales teams
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Experience implementing sales structure, KPIs, and performance management systems
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Strong interpersonal and leadership skills with the ability to influence, build trust, and lead through change
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Strategic thinker with the ability to translate goals into actionable plans
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High level of integrity, professionalism, and sound judgment
This role requires a leader who aligns with Norstar's values and operating style:
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Leads with integrity, respect, and accountability
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Values relationships and earns trust through consistency and follow-through
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Comfortable working in a faith-informed environment, regardless of personal religious affiliation
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Thrives in a fast-paced, hands-on, and non-corporate setting
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Communicates openly and collaborates across departments
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Takes ownership and operates with a long-term mindset
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Competitive base salary + performance-based bonus tied to growth
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Leadership-level compensation aligned with experience and impact
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Opportunity to play a key role in shaping the future of a growing division
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Collaborative and entrepreneurial work environment
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Long-term career growth within a stable, values-driven organization
If you are a sales leader who values accountability, believes in developing people, and wants to make a lasting impact within a respected agricultural company, this role offers both challenge and long-term opportunity.
