Digital Media Planner/Buyer
About the Role
We are seeking a strategic, proactive, and highly organized Digital Media Planner/Buyer to join our fully remote team. The ideal candidate brings a minimum of 5 years of hands-on experience in media planning and buying, with proven success translating business and marketing goals into performance-driven media strategies and executing them end-to-end.
This role requires strong analytical abilities, platform and ad-tech fluency, and exceptional communication skills. You will collaborate cross-functionally, work directly with clients, and help drive measurable impact through thoughtful planning, precise execution, and insightful reporting.
Responsibilities
Media Planning & Buying
- Develop performance-driven media plans that ladder up to strategic marketing and business objectives.
- Execute full-funnel, multi-channel campaigns from planning through deployment, monitoring, optimization, and reporting
- Oversee the build, traffic, and QA of campaigns in Campaign Manager 360 (CM360).
- Lead vendor outreach, negotiation, and ongoing management to ensure optimal performance and value.
Technical Execution & Data Stewardship
- Support pixel and tagging architecture, ensuring accurate measurement and data collection across platforms.
- Assess, monitor, and troubleshoot data flows across media platforms, analytics tools, and automated reporting solutions.
- Partner with internal and client-side account, analytics, and BI teams to resolve data discrepancies and optimize reporting ecosystems.
- Translate complex data into clear, actionable insights to inform optimization, planning, and broader business decisions.
Client & Cross-Functional Collaboration
- Serve as a trusted client-facing partner, confidently presenting strategies, performance updates, insights, and recommendations.
- Work closely with strategy, creative, analytics, and account teams to align media execution with broader marketing efforts.
- Communicate clearly and proactively, ensuring stakeholders are informed and aligned throughout the campaign lifecycle.
Leadership & Work Style
- Operate as an independent self-starter within a fully remote environment, managing priorities and deadlines with minimal oversight.
- Navigate ambiguity and complexity with structured thinking and a solution-oriented approach.
- Contribute to process improvements and best practices for media planning, execution, and measurement.
Qualifications
- Minimum 5+ years of experience in media planning, buying, and campaign management.
- Demonstrated experience in allocating budgets against complex multi-channel media executions
- Demonstrated expertise in CM360 ad trafficking
- Knowledge of various DSPs, SSPs and walled garden media channels
- Strong understanding of pixel/tagging frameworks and measurement best practices.
- Deep comfort with data analysis and the ability to simplify and communicate it effectively.
- Proven track record of managing client relationships and presenting insights and recommendations with clarity and confidence.
- Experience coordinating with BI, analytics, and technical teams to resolve data issues.Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
- Self-motivated, collaborative, and comfortable working in a distributed team environment.
About Arrow Media Group: We are a niche white label media buying agency serving multiple international marketing agency clients.
Location: Fully-Remote. Representing a Canadian agency that serves clients in the UK and South Africa.
Pay: $75,000.00-$95,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Wellness program
Experience:
- Media buying: 3 years (Required)
Work Location: Remote
