Title: Digital Consultant, Marketing
Hybrid - Thursdays, and the 4th Friday of the month. (occasional additional days if needed)
Schedule: 37.5 Hours/week, 9-5 Monday to Friday
Potential for this contract to be extended or converted to FTE?
- FTE: Yes
- Extension: Yes
Line of Business: Agile Sales – Marketing Operations
What does the LOB do?: The Marketing Operations team is responsible for delivering marketing campaigns across internal lines of business. They coordinate campaign execution and also perform hands-on work within marketing tools and platforms.
Reason the role is open? Scaling up to support increased demand for marketing campaign delivery.
What project will this contractor be working on? Ongoing marketing operations work supporting campaign delivery
Interview Process:
- How many interviews: Two
- Who will the interviews be with: Panel interview with two managers
- In person/MS Teams: Virtual or In-person
- Manager Availability: Asap
Team:
- 22 team members across pods
- Supportive, friendly culture
- Highly collaborative, frequent communication
- Strong engagement
- Highlights of the role; why would someone choose this role over another?:
- Ownership of end-to-end campaign delivery
- Exposure to modern marketing platforms
- Collaborative pod-based structure with strong team support
- High visibility role working across multiple stakeholders
Who Will the Candidate Be Working with on a Daily Basis? Assigned to a pod (cross-functional team structure)
How many years of experience? 3-5 years
Job Description:
- The Digital Consultant for the execution of digital marketing campaigns across CIBC’s owned channels, including CIBC.com, Digital Banking, and Email.
- The role will also be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on data driven insights.
- The role leverages Agile Marketing methodology to ensure efficient, timely, and high-quality delivery of marketing initiatives that drive client acquisition, product engagement, and digital channel adoption.
How you will succeed:
- Focus on executional excellence: Manage the full lifecycle of digital marketing campaigns, ensuring timely launches and strict adherence to quality standards.
- Leverage Agile Marketing Principles: Utilize Agile Marketing methodology to streamline processes, maximize productivity, and accelerate delivery cycles for optimal outcomes.
- Drive Process Enhancements: Continuously identify and implement improvements to increase the speed and quality of campaign delivery.
- Effective Problem Solving: You notice things that others don't. Your critical thinking skills help to inform your decision making and you provide actionable solutions within a cross
- Analytical Thinking - You are comfortable pulling analytics from data visualization platforms. You will be accountable for providing ongoing and final campaign test reports to key stakeholders, and maintaining a test library.
- Technical Expertise - You have a working knowledge of marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance.
- Monitor and Optimize: Track campaign performance using tools such as Adobe Analytics, Adobe Audience Manager, and Adobe Target.
Who You Are
- Delivery-Focused: Demonstrates strong executional discipline and ensures campaigns are delivered on time and to specification.
- Client-Focused: Strives to enhance the client experience through effective marketing delivery.
- Ownership Mindset: Takes accountability for campaign outcomes and proactively addresses delivery challenges.
- Collaborative: Works effectively with diverse teams to achieve delivery goals.
- Digitally Savvy: Embraces innovative solutions and adapts to evolving digital marketing tools and trends.
- Values-Driven: Embodies CIBC’s values of trust, teamwork, and accountability.
- Effective Communicator: Skilled in oral and written communication, including presentations for leadership audiences.
Additional Information
This role is ideal for a marketing professional with a strong focus on campaign delivery, cross-functional leadership, and process optimization—passionate about driving business outcomes through efficient and effective digital marketing execution
Must Have Requirement:
- End-to-end digital campaign management – proven ability to manage full lifecycle (planning, execution, optimization, reporting) - 3+ years
- Strong understanding of marketing operations – 3+ years
- Experience working with multiple stakeholders and cross-functional teams – 3+ years
- Experience Adobe Analytics, Adobe Audience Manager, Adobe Target (or similar)
- User experience with Adobe Workfront (used for planning and project work assignment/tracking)
- Effective Communicator: Skilled in oral and written communication, including presentations for leadership audiences.
- Ownership Mindset: Takes accountability for campaign outcomes and proactively addresses delivery challenges.
- Collaborative: Works effectively with diverse teams to achieve delivery goals.
Nice to Have:
- Banking/fintech experience
- Jira experience
Soft Skills:
- Delivery-Focused: Demonstrates strong executional discipline and ensures campaigns are delivered on time and to specification.
- Client-Focused: Strives to enhance the client experience through effective marketing delivery.
Pay: $45.00-$50.00 per hour
Experience:
- End-to-end digital campaign management : 3 years (required)
Work Location: Hybrid remote in Toronto, ON
