Reporting to the Executive Director, the Social Media Community Manager will play an
integral role with the team ensuring that campaign touchpoints are catered to optimally. By
building and nurturing a digital community through meaningful dialogue and engagement,
MACC can continue to grow, generating awareness, advocacy, and mobilisation to support
our vision of an equitable society.
YOUR DAY TO DAY
• Enable real-time communications and enhance volume, velocity, and quality of the
organisation’s social media, web and email communications channels/platforms.
- Lead the community management of all social media & email/web channels/platforms
through active content development, publishing, monitoring, listening, community
engagement and reporting.
- Support the development and lead the deployment of a social media, audience
engagement & email strategy through research, insights, benchmarking, messaging, and
audience identification.
- Collaborate with internal stakeholders and external agencies as needed to develop fresh,
ongoing multimedia content (Copy, Infographics, Images, Videos, E-newsletters, Podcasts,
etc.) relevant to audiences according to defined segmentation, channel-type, and journey
stage. Works closely with MACC summer student intermediate graphic designer.
- Support the strategy development and actively manage the email marketing lifecycle
(Campaign Email Journeys/Messaging/Publishing/Scheduling/Engagement).
- Provide insights based on data (keyword/industry/research/trends) to inform content
marketing strategy and collaboration with content contributors to create impactful,
objective-oriented content.
- Discover and explore digital trends, best practices, relevant competitor/industry
approaches, new solutions and opportunities that can contribute to strategic objectives
and/or audience experience.
