Senior Marketing Manager
VoPay International Inc. — Vancouver, BC | Full-Time, On-Site
About VoPay International Inc.
VoPay’s Fintech-as-a-Service platform enables businesses to embed financial services and payment capabilities into their existing applications, products or services through a single, scalable API. Our integrated technology gives product managers and developers the flexibility and speed to build innovative financial solutions in a rapidly evolving industry.
As VoPay continues to expand across North America and international markets, we are building a sophisticated global marketing function to support our brand, products, partnerships, customers and commercial growth.
The Opportunity
VoPay is seeking a highly organized, hands-on Senior Marketing Manager to support the execution of global marketing, content, communications, product marketing and brand initiatives.
Reporting directly to the Chief Marketing Officer, this individual will act as an execution partner to the CMO, helping translate strategic priorities into high-quality campaigns, content, communications, presentations, events and market-facing programs. It requires an experienced marketer who is an exceptional writer, strong project manager and practical executor. The successful candidate will be comfortable managing multiple priorities, personally developing content and supporting time-sensitive global initiatives.
The Senior Marketing Manager will work closely with Product, Sales, Partnerships, Customer Success, Commercial Operations, the Sales and Marketing Operations Manager, creative resources and external agencies.
Key Responsibilities:
Project Management and CMO Support
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Support the CMO in planning and executing global marketing, brand, communications and go-to-market priorities.
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Translate executive direction into clear project plans, deliverables, timelines and measurable outcomes.
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Prepare executive presentations, corporate decks, strategic communications and supporting materials.
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Coordinate cross-functional marketing initiatives involving Sales, Product, Partnerships, Customer Success, Commercial Operations and external agencies.
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Maintain visibility across global marketing priorities, deadlines, dependencies, approvals and outstanding decisions.
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Provide hands-on support for strategic, time-sensitive and executive-led marketing projects.
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Own the day-to-day management and organization of marketing projects in Jira.
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Maintain clear tasks, owners, priorities, deadlines, approvals and project documentation.
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Proactively identify stalled projects, unclear ownership, missed deadlines and execution risks.
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Develop and maintain marketing SOPs, approval processes, content workflows, brand policies and reusable templates.
Content and Social Media
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Develop and manage VoPay’s content strategy and editorial calendar across corporate, product, industry and thought-leadership topics.
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Write and edit high-quality website content, articles, reports, executive communications, campaign copy, product messaging, presentations and sales collateral.
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Collaborate with the CMO on VoPay’s public relations and corporate communications activities.
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Draft press releases, media pitches, award submissions, executive quotes, briefing materials and other external communications.
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Own the promotion, publication, distribution and repurposing of content across relevant channels.
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Identify opportunities for contributed articles, guest posts, interviews, executive commentary and strategic industry placements.
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Maintain a consistent content-production cadence, including at least one high-quality thought-leadership asset each month, such as an article, op-ed, executive Q&A or industry perspective.
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Develop and maintain VoPay’s corporate and executive social media calendars.
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Write, schedule and publish social media content across company and executive channels, including LinkedIn.
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Coordinate social content with campaigns, product releases, partnerships, events, media coverage and company announcements.
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Lead the development and ongoing improvement of website content, landing pages and campaign pages.
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Ensure brand positioning, corporate messaging, terminology and visual standards remain consistent across all marketing channels.
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Develop video-content strategies supporting product education, thought leadership, campaigns, events and brand awareness.
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Work with internal creative resources, agencies and production partners to execute multimedia content.
Product Marketing Support
- Support product launches, go-to-market plans, product positioning, messaging frameworks and customer-facing materials.
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Translate technical products and platform capabilities into clear, differentiated customer value propositions.
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Create product campaign briefs, messaging, landing-page copy, email sequences, social content, presentations and supporting assets.
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Develop and maintain product messaging, sales enablement materials, product decks, solution briefs and customer-facing collateral.
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Support integrated and outbound campaigns targeting priority products, industries, partnerships and strategic accounts.
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Work closely with Product, Sales, Commercial Operations and the Sales and Marketing Operations Manager to align campaigns with commercial priorities.
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Conduct ongoing competitive analysis to identify market trends, positioning strategies, content opportunities and emerging industry themes.
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Monitor competitor messaging, product announcements, campaigns, partnerships and thought leadership.
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Translate competitive findings into practical recommendations for VoPay’s positioning, campaigns and content strategy.
Events and Marketing Initiatives
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Support the planning and execution of conferences, trade shows, executive events, customer events and international marketing initiatives.
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Support on-site event delivery and event management when required.
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Coordinate speaker submissions, executive participation, event content, sponsorship requirements and supporting communications.
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Be available for occasional travel and extended or non-standard working hours when supporting international teams, major events, launches or time-sensitive executive priorities.
How Success Will Be Measured
Success in this role will include:
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Consistent and timely delivery of global marketing priorities and CMO-led projects.
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Publication of at least one substantive thought-leadership asset each month.
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Effective management of corporate and executive social media calendars.
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High-quality delivery of website content, press releases, presentations, campaigns and marketing materials.
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Successful execution of product launches, outbound campaigns and go-to-market initiatives.
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Growth in relevant content engagement, website traffic, social reach and target-audience engagement.
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Successful execution of events and supporting promotional campaigns.
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Improved Jira organization, project accountability and marketing workflow documentation.
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Consistent adherence to VoPay’s brand, communications and content standards.
Skills & Qualifications
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Seven or more years of progressive B2B marketing experience, preferably within fintech, financial services, payments, enterprise technology or SaaS.
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Exceptional written and verbal communication skills.
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A strong portfolio of articles, website content, press releases, campaigns, presentations or executive communications.
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Demonstrated experience in content strategy, corporate communications, product marketing and brand management.
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Strong understanding of LinkedIn, corporate social media and executive social media management.
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Strong project-management skills and the ability to manage multiple complex initiatives simultaneously.
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Experience using Jira or a comparable project-management platform.
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Strong presentation-development skills and the ability to transform complex information into clear, compelling executive materials.
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Experience supporting conferences, corporate events or industry trade shows.
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Strong attention to detail and the ability to maintain quality under tight deadlines.
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A practical, hands-on working style and willingness to personally write, edit, organize and execute.
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Ability to work effectively with executives and cross-functional stakeholders across different teams, seniority levels and regions.
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Flexibility to support occasional extended hours, international time zones, events and urgent business priorities.
