This role is responsible for developing and operationalizing new business opportunities, building strategic relationships, and driving revenue and profit growth through various data products and services.
We are seeking two experienced Senior Managers, Business Development, to lead and develop high-performing Business Development teams. This posting represents two leadership opportunities within the organization:
- Senior Manager, Strategic Outbound Business Development – Responsible for leading a team focused on strategic prospecting, account development, and generating new business opportunities through proactive outreach in partnership with the 1P Merchants.
- Senior Manager, Inbound Business Development – Responsible for leading a team focused on qualifying inbound demand, optimizing lead management, and converting marketing-generated opportunities into qualified sales pipeline.
Candidates will be considered for the role that best aligns with their leadership experience, operational strengths, and expertise.
Key Responsibilities
Team Leadership
- Lead, coach, and develop a team of Business Development Managers to consistently achieve performance objectives.
- Foster a high-performance, inclusive, and customer-focused culture.
- Recruit, onboard, and develop top talent while creating clear career growth opportunities.
- Conduct regular coaching sessions, performance reviews, and development planning.
- Build a culture of accountability, collaboration, continuous learning, and operational excellence.
Business Performance
- Establish and manage team goals, KPIs, and performance metrics aligned with organizational objectives.
- Monitor pipeline health, conversion metrics, productivity, and forecast accuracy.
- Drive continuous improvement through data analysis, process optimization, and best practices.
- Ensure CRM discipline and operational excellence across the team.
Cross-Functional Partnership
- Partner closely with Sales, Marketing, Operations, Enablement, and Product teams to optimize lead flow, qualification standards, and pipeline generation.
- Provide feedback to improve campaign effectiveness, messaging, and customer engagement strategies.
- Collaborate with sales leadership to ensure seamless handoff of qualified opportunities and alignment on revenue goals.
Strategic Outbound Business Development Leadership
- Develop and execute outbound prospecting strategies aligned with target markets, strategic accounts, and business growth priorities.
- Partner closely with the 1P Merchants to identify whitespace opportunities, align on account strategies, and drive coordinated pipeline generation efforts.
- Collaborate with Account Executives, Sales Leaders, and cross-functional stakeholders to build account plans that accelerate customer acquisition and expansion.
- Optimize account targeting, outreach methodologies, and engagement strategies to maximize qualified pipeline creation.
- Coach Business Development Managers on strategic prospecting, executive engagement, value-based messaging, and objection handling.
- Analyze outbound performance metrics to identify trends, improve conversion rates, and continuously refine prospecting strategies.
- Foster strong partnerships with Marketing, Sales Operations, Enablement, and the 1P merchant team to ensure alignment on priorities, campaigns, and customer engagement.
Inbound Business Development Leadership
- Lead the inbound business development strategy to maximize lead qualification, conversion, and pipeline generation.
- Optimize inbound lead management processes to improve speed-to-lead, qualification rates, and overall customer experience.
- Partner with Marketing to ensure alignment on lead quality, routing, campaign performance, and demand generation initiatives.
- Coach Business Development Managers on discovery, qualification frameworks, customer engagement, and consultative conversations.
- Monitor inbound funnel performance and leverage data-driven insights to improve efficiency and conversion across the customer journey.
- Identify opportunities to enhance processes, workflows, and service levels while maintaining a best-in-class customer experience.
Qualifications
- Bachelor's degree or equivalent professional experience.
- Several years of experience in Business Development, Sales Development, Inside Sales, or Sales leadership.
- Demonstrated success leading, coaching, and developing high-performing sales or business development teams.
- Experience managing performance metrics, pipeline generation, and operational KPIs.
- Strong analytical, organizational, communication, and stakeholder management skills.
- Experience with CRM platforms (such as Salesforce) and sales engagement technologies.
- Proven ability to influence cross-functional stakeholders and drive organizational initiatives in a fast-paced environment.
Preferred Qualifications
- Experience leading either inbound demand generation or strategic outbound prospecting teams.
- Experience partnering with enterprise sales organizations to drive pipeline and revenue growth.
- Strong understanding of sales processes, lead management, and customer lifecycle best practices.
- Experience leveraging data and analytics to inform business decisions and improve team performance.
- Passion for coaching, talent development, and building high-performing teams.
What Success Looks Like
- Consistently achieves or exceeds team pipeline, productivity, and performance goals.
- Develops engaged, high-performing teams through effective coaching, mentoring, and leadership.
- Improves operational efficiency and lead conversion through process optimization and data-driven decision making.
- Builds trusted partnerships across Sales, Marketing, Operations, and cross-functional teams to accelerate business growth.
- Creates a culture of accountability, innovation, and continuous improvement that delivers measurable business impact.
Note: This requisition supports hiring for two Senior Manager, Business Development positions. During the interview process, candidates will be assessed for the leadership role that best aligns with their experience, skills, and strengths— Senior Manager, Strategic Outbound Business Development or Senior Manager, Inbound Business Development .
Leadership Expectations:
Respect the Individual:
Demonstrates and encourages respect for all; builds a high-performing team; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and experiences where all associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer experience for all; identifies, attracts, and retains the best team members.
Creates a discipline and focus around developing talent, through feedback, coaching, mentoring, and developmental opportunities; promotes an environment allowing everyone to bring their best selves to work; empowers associates and partners to act in the best interest of the customer and company; and regularly recognizes others’ contributions and accomplishments.
Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates and listens attentively, with energy and positivity to motivate, influence, and inspire commitment and action.
Acts with Integrity:
Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).
Follows the law, our code of conduct and company policies, and sets expectations for others to do the same; promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non-retaliation; listens to concerns raised by associates. takes action and encourages others to do the same; holds self and others accountable for achieving results in a way that is consistent with our values.
Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.
Serve our Customers:
Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.
Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team’s strategy.
Strive for Excellence:
Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions, fosters an environment that supports learning, innovation, and learning from mistakes, and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.
The pay range for this position is $109,400.00 - $150,480.00. Pay will be determined based on relevant experience.
L’échelle salariale pour ce poste est de 109,400.00 à 150,480.00. La rémunération sera déterminée en fonction de l’expérience pertinente.
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Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age – 16 or older
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 ARGENTIA RD, MISSISSAUGA, ON L5N 1P9, Canada
