WHO WE ARE
Western Truck Body, ULC a subsidiary of Federal Signal Corporation, is a leader in customized, commercial and industrial aluminum truck body manufacturing and repairs. Founded in 1958, Western Truck Body is proud to be known as “Your Fleet Management Partner” in various sectors such as agriculture, construction, mining, oil and gas, utilities and public service industries for providing high-quality products based on custom design and personalized service.
Western Truck Body is an approved Ford Motor Company pool stock dealer and certified installer. We’ll help you work with your local dealer to pick up a truck or van from our stock, or on-order inventory and pair it with a service body, deck, crane, air compressor, power tailgate, waste oil pump or hose reel.
Job Summary
We are seeking a dynamic and proactive Sales & Business Development Manager to drive growth and expand our market presence.
The Sales & Business Development Manager is responsible for driving revenue growth through active pipeline development, disciplined sales execution, and strong team leadership. This role leads the company's sales and marketing efforts, develops strategic growth plans, manages sales activities, and fosters strong relationships with customers, dealers, and internal teams. The position owns lead generation, sales process execution, sales team performance, and customer engagement while aligning closely with operations to ensure sustainable and profitable growth.
DUTIES
- Own and execute the company's internal and external sales process, ensuring consistency, accountability, and results.
- Develop and implement strategic sales plans aligned with company revenue and growth objectives.
- Generate new business through active prospecting, market expansion, and development of new channels, dealers, and key accounts.
- Build, maintain, and actively manage a healthy sales pipeline, including tracking lead volume, conversion rates, and sales cycle timelines.
- Achieve monthly, quarterly, and annual revenue targets while maintaining gross margin expectations.
- Oversee sales forecasting activities, CRM usage, data integrity, reporting discipline, and forecast accuracy.
- Conduct regular pipeline reviews, forecast meetings, and performance check-ins with the sales team.
- Establish sales territories, quotas, goals, and performance expectations while directing channel development activities.
- Manage staffing, onboarding, training, coaching, mentoring, and performance management of sales personnel.
- Hold team members accountable to KPIs and proactively address performance gaps.
- Personally support and close key deals, including participation in negotiations, customer presentations, and major customer interactions.
- Act as the voice of the customer to support product development and evolution, ensuring alignment with market needs, operational capabilities, and customer requirements through hands-on field engagement.
- Maintain a strong field presence through customer visits, ride-alongs, dealer engagement, and industry participation.
- Collaborate with operations, production, engineering, and leadership teams to ensure sales commitments align with organizational capacity and delivery capabilities.
- Develop and execute sales, marketing, and advertising strategies to support lead generation, market penetration, and brand awareness.
- Monitor market trends, competitor activity, customer needs, and industry developments to identify opportunities and risks.
- Analyze sales data and performance metrics to drive decision-making, policy development, profitability, and continuous improvement.
- Support dealers and partners in driving sales growth and maintaining strong relationships.
- Represent the company at trade shows, industry events, customer meetings, and networking opportunities.
- Oversee sales budgets, pricing strategies, and discounting decisions to balance growth and profitability.
- Prepare periodic sales reports and recommend strategies for market expansion and customer acquisition.
- Promote a culture of safety, accountability, and continuous improvement.
KEY PERFORMANCE INDICATORS (KPIs)
- Revenue growth versus target
- New customer acquisition and market expansion
- Pipeline value, health, and conversion rates
- Sales cycle length and forecast accuracy
- Gross margin performance
- Customer retention and repeat business
- Sales team performance and engagement
REQUIREMENTS
- Exceptional interpersonal skills, including relationship-building, negotiation, and communication at all organizational levels.
- Previous Truck Equipment Manufacturing or Distribution experience.
- Bachelor's degree or equivalent, with five years of sales management experience.
- Financial acumen and ability to analyze sales metrics to drive profitability and market penetration.
- Proficiency in Microsoft Office (Excel and PowerPoint) and business operating systems.
- Valid driver's license with a good driving record.
- Ability to work independently and as part of a team to achieve goals.
COMPETENCIES & SKILLS
- Bachelor's degree in Business, Sales, Marketing, or a related field.
- Experience in inside and outside sales management.
- Familiarity with manufacturing environments producing custom-engineered products.
- Strong leadership, coaching, and team development skills.
- Experience using CRM systems, sales forecasting tools, and performance metrics.
Join us if you’re passionate about driving growth through innovative sales strategies, building meaningful client partnerships, and making a tangible impact on our organization’s success!
Benefits:
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Mileage reimbursement
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Vision care
Application question(s):
- What are your annual salary expectations?
- Do you have previous Truck Equipment Manufacturing or Distribution experience?
- Do you have a bachelor's degree in Business, Sales, Marketing, or a related field?
- Do you live in the Edmonton or surrounding area?
Work Location: In person
