Performance Marketer
Get Gambit | Remote (Canada) | Full Time | Reports to the CEO
About Get Gambit
Get Gambit is a specialist led executive health clinic providing personalized, physician supervised care for men and women, with a focus on longevity, hormone optimization, metabolic health, weight management, and advanced biomarker testing. Our clinicians work with patients end to end, from consultation and diagnostics through ongoing treatment and follow up care.
Every patient is supported by a dedicated care coordination team working alongside our specialists, so that care feels personal and consistent from the first consultation onward. We are a small, fast moving, founder led team. Everyone owns their area, standards are high, and decisions happen quickly.
The Opportunity
This is a foundational marketing hire. As a startup, we need one person who can carry paid acquisition and content and social together, running performance campaigns while also owning our organic content and social presence. The acquisition and content strategy you build here will set the groundwork for how we approach marketing across the company as we grow.
A performance marketer owns paid acquisition: planning, running, and optimizing ad campaigns on Google, Meta, and similar platforms to drive measurable results and bring down cost per acquisition. A content marketer builds the brand voice and presence through organic content and social media, creating material that builds trust and engagement over time. At Get Gambit, this role does both. Because we operate in regulated healthcare, you will need to balance persuasive, conversion focused messaging with strict compliance in what can and cannot be claimed.
What You Will Own
Paid Acquisition
- Paid media. Plan, launch, and optimize all paid media across Google Ads and Meta Ads, hands on and end to end.
- Efficiency. Lift impression share, Quality Score, and ad rank while bringing down cost per click and cost per acquisition.
- Tracking and attribution. Own conversion tracking and attribution accuracy end to end, across Google Tag Manager, server side tagging, the data layer, GCLID capture, and the HubSpot sync, so budget decisions rest on trustworthy data.
- Funnels and CAC. Own patient acquisition funnels with a direct focus on lowering cost per acquisition and improving return on ad spend.
- Testing. Run structured experimentation, including A/B testing of creative, audiences, and landing pages, and build retargeting audiences.
Content and Social
- Organic. Plan, create, and post organic content and manage the brand social presence, not just run ads.
- Brand voice. Build a credible, premium, trustworthy brand voice appropriate for a specialist led health company.
SEO and Web
- SEO. Own search engine optimization strategy and execution for getgambit.ca.
- Conversion. Collaborate on landing pages and conversion rate optimization to turn traffic into booked consultations, and grow our organic page footprint.
- Compliant pages. Build funnel stage landing and organic pages that convert and clear Canadian health advertising review.
Analytics and Collaboration
- Analytics. Own analytics reporting, attribution, and weekly account management with clear, decision ready reporting.
- Collaboration. Work closely with our copywriter and designer on ad creative and landing pages.
Software and Tools You Will Use
This is a hands on role, and fluency with the platforms below is central to it. You will not use every tool, but you should be genuinely proficient in paid media and analytics, and comfortable adopting the rest quickly.
Platforms and tools
1. Paid media (mandatory)
-Google Ads, Google Ads Editor, Meta Ads Manager, Meta Business Suite, and Meta Pixel; LinkedIn Ads, TikTok Ads, and Microsoft Ads a plus
2. Conversion tracking and attribution
-GA4 (Google Analytics 4), Google Tag Manager, server side tagging, data layer and GCLID capture, and syncing conversions into HubSpot. This is central to the role
3. CRM and lifecycle
-HubSpot for lead forms, workflows, lead statuses, email sequences, and retargeting audiences
4. SEO and search
- Google Search Console, plus Ahrefs or Semrush and Screaming Frog
5. Web and CMS
- Strapi and WordPress; landing page and testing tools such as Unbounce or Webflow
6. Analytics and behaviour
- Looker Studio for dashboards, PostHog for product events, and Hotjar or Microsoft Clarity for heatmaps
7. Creative and design
- Canva, Figma, and Adobe Creative Cloud (Photoshop, Premiere); CapCut for short form video
8. Payments and data
- Stripe conversion tracking and disciplined, brand scoped UTM tagging
9. AI and automation
- Claude and ChatGPT, plus automation via MCPs, Zapier, Make, or n8n applied to Meta and other ad platforms
10. Collaboration
- Slack, Linear, and Loom
Qualifications
- A degree in marketing, business, communications, or a related field plus two or more years of professional experience, or five or more years of professional experience without a degree.
- Experience in performance marketing, ideally in health, wellness, or another regulated industry.
- Google Ads and Meta Ads certified, or demonstrably proficient through past results.
- Real experience in social media management and content marketing alongside performance. This role covers both, not paid alone.
- Analytics driven and comfortable in GA4, reporting dashboards, and attribution modeling.
- Working knowledge of regulated Canadian health advertising, including Health Canada, advertising review bodies such as PAAB and Advertising Standards Canada, and Google and Meta health advertising policies. You understand what can and cannot be claimed, and how policy limits affect ad delivery.
- A portfolio or track record that shows cost per acquisition optimization, not just channel management.
Assets
- Deeper experience in medical or health marketing across multiple brands or provinces.
- Strong AI aptitude. Beyond general use, we want to know how you currently use AI and automation, including MCPs, with Meta and other ad and marketing platforms to save time and scale output.
- Comfort building reporting and automation that reduces manual work.
Logistics
- Remote within Canada, with occasional coordination across our London, Ontario clinic.
- Valid driver's license, required for any in person clinic needs.
- Must be able to pass a criminal record check and vulnerable sector check.
- Two professional references required.
What We Offer
- A foundational role that shapes how marketing is built across the entire company.
- Direct access to leadership and a fast path from idea to launch.
- Real ownership of budget, strategy, and results, not a narrow channel seat.
- Competitive compensation commensurate with experience, discussed during the interview process.
How to Apply
Send your resume, a short note on a campaign you are proud of (and the CAC or ROAS impact), and links to relevant work or certifications to [email protected] with the subject line Performance Marketer.
Pay: $20.00-$30.00 per hour
Work Location: Remote
