About Us
Prospect Markets is a sports-native prediction market platform that transforms every sports moment into a tradable market. Covering everything from major global leagues to niche competitions, the platform enables fans to trade peer-to-peer on sports outcomes in real time. Using a second-screen experience, Prospect Markets enhances live sports viewing by turning passive spectators into active market participants. The company leverages real-time data and innovative product design to create an engaging and interactive environment for sports fans and traders. Team members contribute to a rapidly growing business at the intersection of sports, technology, and financial markets.
The Role
We're looking for a Demand Generation Manager to own Prospect Prediction Markets' acquisition and community channels: paid, organic, affiliate, social media, and community management. You'll run these channels day to day, not just set strategy for someone else to execute. That means launching and optimizing paid campaigns, building out organic and affiliate programs, and personally leading our social media presence and community management.
You'll report to our Head of Product and work closely with product, brand, and data to build a repeatable acquisition engine, not a series of one-off campaigns.
What You'll Own
Paid & Performance Marketing
- Launch and manage paid acquisition across paid social, search, and programmatic
- Own CAC and LTV targets for your channels, and control the budget and reporting behind them
- Continuously test and optimize creative, targeting, and bidding to improve efficiency
Organic Growth
- Drive organic acquisition through SEO, content, and platform-native discovery
- Partner with content and brand to build channels that lower blended CAC over time
Affiliate & Partnerships
- Build and run an affiliate program, including recruiting and onboarding new affiliates
- Track and report on affiliate performance, and manage the relationships directly
Social Media & Community
- Own our social media strategy, content calendar, and day-to-day posting across platforms
- Run community management directly, wherever our traders gather (Discord, Telegram, X, etc.)
- Surface community feedback to product and marketing, and use it to inform decisions
Ownership & Reporting
- Set targets for your channels and report on performance to Product and leadership
- Bring in freelance or agency support when it helps you move faster
- Support Product on go-to-market for new markets, features, and campaigns
What We're Looking For
- 3-5 years in growth marketing with hands-on ownership of paid, organic, and community channels, ideally in B2C, high-engagement, trading, fintech, or gaming
- Experience building an affiliate or partner program, not just managing one someone else set up
- Comfortable working with CAC, LTV, ROAS, and payback period as core metrics
- Experience running community for a product with an active, opinionated user base
- Strong prioritization skills and comfort operating with limited time or budget
- Experience in a regulated or trust-sensitive space (fintech, trading, betting, or prediction markets) is a strong plus
Nice to Have
- Experience marketing prediction markets, trading platforms, sportsbooks, or other real-money products
- Familiarity with crypto-native or Web3 communities
- Experience building a marketing function from the ground up, not just scaling one that already existed
Pay: $80,000.00-$105,000.00 per year
Benefits:
- Casual dress
- Flexible schedule
- Work from home
Experience:
- Growth Marketing: 3 years (required)
Location:
- Vancouver, BC V6C 1L6 (required)
Work Location: Hybrid remote in Vancouver, BC V6C 1L6
