VIBRANT Marketing is looking for 4 energetic and outgoing Brand Ambassadors to join the Armstrong Cheese Road Tour this September in Saint John, New Brunswick!
Represent one of Canada's most iconic cheese brands, proudly owned by Saputo, while traveling to some of Saint John's coolest and busiest locations aboard our branded food truck. If you love interacting with people, working outdoors, and creating memorable brand experiences, we'd love to hear from you!
Why Join This Tour?
This isn't your typical sampling event.
The Armstrong Road Tour travels across multiple Canadian provinces, giving Brand Ambassadors the opportunity to represent one of Canada's most recognized food brands through exciting experiential marketing activations.
If you enjoy working with people, being part of dynamic events, and bringing great brands to life while having fun, this is the opportunity for you.
Activation Details
Location: Saint John, NB
Dates: September 9 to 13 2026 (5 activation days)
Schedule: Minimum of 5 paid hours per day
Compensation
- $24/hour
- $0.46/km mileage reimbursement
Preferred Availability
We are ideally looking for Brand Ambassadors who are available for all six activation days. While partial availability may be considered, preference will be given to candidates who can commit to the full program to ensure consistency throughout the tour.
What You'll Be Doing
As part of the Armstrong Road Tour team, you'll help bring the brand to life by:
- Engaging with consumers in high-traffic and popular locations around Saint John
- Distributing delicious Armstrong cheese samples
- Creating memorable Surprise & Delight moments
- Supporting guerrilla sampling activations from our branded food truck
- Educating consumers about the brand and products
- Delivering an outstanding brand experience with enthusiasm and professionalism
Every day is different as the activation travels throughout the city, allowing you to work in exciting locations while meeting hundreds of consumers.
What We're Looking For
We're looking for Brand Ambassadors who are:
- Friendly, energetic, and confident approaching the public
- Comfortable working in fast-paced, outdoor environments
- Reliable, punctual, and professional
- Passionate about creating exceptional consumer experiences
- Team players with a positive attitude
Important Requirement
One Brand Ambassador must hold a valid Food Handling Certificate and be present during every activation day.
If you have a current Food Handler/Food Safety Certificate, be sure to mention it in your application.
Pay: $24.00 per hour
Work Location: In person
