Job Description
District Manager – Sales
Vacancy Status
Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)
AI Disclosure
As part of the application process, Artificial Intelligence will be used in the hiring process for this role.
Remote - This role is categorized as remote. This means the successful candidate may be based anywhere in Ottawa and is not expected to report to a GM worksite unless directed by their manager.
Job Summary:
District Managers – Sales have territorial responsibility for the administration of the Dealer Sales and Service Agreements (DSSA) between General Motors of Canada Company (GMCC) and its dealer network. They are accountable for all vehicle sales and marketing activities in their district and act as trusted advisors to dealerships, collaborating on the development and implementation of business plans that drive retail sales, market share, revenue, and customer experience improvements.
This position supports and guides regional marketing plans and strategies into the district and assists in identifying opportunities and developing plans to grow retail sales, market share and revenue.
Key Focus Areas:
The successful candidate will focus on and be measured against the following four key areas:
Drive retail sales and market share performance
Drive order coverage
Support adjacent revenue performance: Accessory sales, OnStar, GM Protection Plan (GMPP), GM Financial products
Improve Customer Satisfaction and retail experience
Key Responsibilities:
Sales and Market Share Performance
Develop and execute a district business plan to achieve retail sales and market share objectives, ensuring strong coverage of estimated and available shipping.
Achieve district-level sales and share targets by analyzing sales, inventory, market share, and competitive data to identify opportunities and gaps, and build dealer-specific action plans.
Lead and motivate dealers through consensus cycles and order calls, ensuring ordering strategies capitalize on vehicle line and EV opportunities to grow market share.
Drive improvement at poor-performing market share dealers through focused performance improvement plans (e.g., DRER/focus dealers).
Order Coverage and Forecasting
Develop plans and strategies to maximize vehicle order coverage that supports retail sales, balancing production constraints and dealer inventory needs.
Drive effective dealer-level forecasting processes, leveraging tools and reports to ensure the right mix and timing of product.
Support Adjacency Revenue (Accessories, OnStar, GMPP, GM Financial)
Drive accessory revenue performance through strong LPO up-front ordering and effective showroom selling and merchandising strategies (ACO).
Ensure every new, fleet, and used vehicle delivery includes an effective OnStar explanation and activation process, including online enrollment, welcome call completions, continuous coverage, vehicle customization, app usage and privacy agreement.
Support and grow GM Protection Plan (GMPP) activations at the dealer level.
Drive GM Financial leasing penetration, coaching dealers on program usage to maximize retail opportunities.
Customer Satisfaction and Retail Experience
Develop and execute a district business plan to achieve CSI and retail experience objectives, including support for GMCC CSI initiatives and the Retail Excellence Program.
Build a customer-focused culture within the dealer network; ensure processes and procedures support customers and build advocacy throughout the ownership lifecycle.
Champion continuous improvement of the digital customer experience (websites, digital retailing, CRM processes) and implement retail innovation that enhances the retail journey.
Drive CSI performance and address negative-impact dealerships through structured action plans; manage escalated customer complaints with a “win–win” orientation. Work with dealers on Google Reviews, helping to increase response rate, addressing any negative comments in a timely manner.
Dealer Network, Marketing and Communications
Support utilization of GM initiatives to build and maintain a strong dealer organization (e.g., GM Image Program, OnStar, Certified Pre-Owned, GM Pro Training, REP).
Monitor dealer compliance with GMCC advertising standards and support Regional Marketing Advisory Board (RMAB) campaigns and specifications; champion key-city joint advertising initiatives as appropriate.
Ensure dealers maximize Business Development, leveraging digital strategies (websites, digital packages, CRM) and GM tools such as Dealer Direct, DealDriver Pro, Inventory Balancing Tool, sales and product training, and recognition programs (President’s Club, SMG, GM Elite).
Establish and develop key EV dealer advocates in the district to support GM’s EV strategy and growth.
Conduct regular dealer and dealership staff meetings, maintain strong communications, and ensure understanding of programs, processes, and performance expectations.
Keep Regional Manager Sales and regional leadership well informed of all major sales-related issues, opportunities, and compliance matters within the district.
Governance, Compliance and Special Assignments
Support GMCC corporate audit processes, including participation in closing meetings as required by regional management.
Monitor dealership profitability, identify improvement opportunities, and support dealer profitability initiatives as required.
Track dealer performance on key sales indicators, document progress, and ensure timely follow-up on action plans.
Complete special assignments as required by the Regional Manager or Regional leadership.
Required Skills and Qualifications:
Fluent in English (written and spoken), Fluency in French is an asset.
Unrestricted mobility and ability to relocate as business needs require.
Strong communication, interpersonal and leadership skills, with a demonstrated desire to win and continuously drive results and improvements.
Superior analytical abilities combined with sound decision-making and judgment skills; ability to effectively prioritize work and manage a heavy workload.
Self-starter with proven ability to work independently and within cross-functional and virtual team environments.
Strong sales and negotiation skills with strong drive for results, ability to lead, adapt to change, and manage stress effectively.
Experience as a District Sales Manager / District Manager Sales or in a closely related field-based sales role, ideally within automotive or a related industry.
Understanding of GM’s distribution processes, field sales tools, and reports.
Valid G Driver’s License (or provincial equivalent) and willingness to travel frequently (approximately 50% or more).
Willingness to work extended hours on occasion, including month-end or other peak periods, as required.
Preferred Qualifications:
Automotive wholesale or retail industry experience.
In-depth understanding of vehicle marketing, digital advertising, and retail processes, including digital retailing and CRM best practices.
Experience leveraging GM field tools (Dealer Direct, DealDriver Pro, GM Financial tools, CSI and market share reporting) to drive performance.
Education and Training:
Successfully obtained an Undergraduate degree, preferably in Business, Marketing, Economics, or a related field; an MBA is considered an asset.
Work Environment and Travel:
This role is categorized as remote, meaning the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.
This role requires frequent travel within the assigned district (at least 50% or more), with occasional travel out of assigned district for National and Regional meetings.
Successful candidates may be required to comply with applicable company health and safety policies, which may include providing proof of vaccination in accordance with local requirements and GM policies in effect at the time of hire.
Compensation
The salary range for this role is $97,800.00 to $146,600.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.

The selected candidate will be required to travel at least 50% or more on a frequent basis.

This job may be eligible for relocation benefits.


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