Job Summary
We are seeking a dynamic and strategic Fractional Chief Marketing Officer (CMO) to elevate our brand presence and drive growth across digital channels. As a key member of our leadership team, you will craft innovative marketing strategies, oversee multi-channel campaigns, and leverage your expertise in e-commerce, SEO, and digital marketing to accelerate our business objectives. This flexible role offers the opportunity to influence brand direction, optimize marketing efforts, and collaborate with cross-functional teams to deliver measurable results. Your leadership will inspire teams and stakeholders alike, ensuring our marketing initiatives resonate deeply with target audiences and generate impactful engagement.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business goals, focusing on e-commerce growth and brand visibility.
- Lead digital marketing campaigns across platforms including Facebook Advertising, Google AdWords, and email marketing channels to maximize reach and ROI.
- Oversee SEO initiatives by conducting research, keyword analysis, and implementing best practices to improve organic search rankings.
- Manage product positioning and lifecycle strategies through product management principles, ensuring offerings meet market demands.
- Utilize analytics tools such as Google Analytics and Adobe Creative Suite to monitor campaign performance, analyze data trends, and optimize marketing tactics.
- Coordinate content to enhance website engagement and user experience.
- Develop budgeting plans for marketing campaigns while maintaining cost efficiency and resource allocation.
- Conduct market research to identify emerging trends, customer needs, and competitive insights that inform strategic decisions.
- Collaborate with sales to align marketing efforts with sales objectives, supporting lead generation and conversion initiatives.
Qualifications
- Proven experience in digital marketing within the CPG field
- Experience in e-commerce platforms
- Demonstrated expertise in SEO, Facebook Advertising, Google Analytics, Google AdWords, and email marketing campaigns.
- Solid understanding of product management processes and lifecycle strategies.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, and web analytics tools.
- Strong research skills with the ability to interpret data insights into actionable strategies.
- Excellent communication skills
- Experience managing budgets effectively while delivering measurable results.
- Knowledge of sales processes and how marketing can support revenue growth is a plus.
Join us as an Intermediate Fractional CMO to lead innovative marketing initiatives that propel our brand forward! This role offers the flexibility of part-time engagement combined with the impact of a senior leadership position—perfect for strategic thinkers passionate about driving growth through creative digital solutions. There is room to grow within the Company.
Pay: $30.00-$45.00 per hour
Benefits:
- Casual dress
- Flexible schedule
- On-site parking
Work Location: Hybrid remote in Calgary, AB T2G 1V7
