The Media Buyer negotiates with media vendors to secure the most cost effective delivery of objectives; balancing price with quality factors. The negotiation is reflective of the strategy & brand requirements of approved campaigns in TV, OLV& Radio in a team environment.
This role requires a candidate who is analytical, math proficient, and well organized with great attention to detail. The candidate must be well informed of the TV, Radio & OLV landscape (programming, trends, formats, ownership) trends and research.
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Negotiate approved executions – TV (including linear optimized), Radio & OLV
- Working with specialty teams to identify and implement efficient business practice.
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Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
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Manage contracts/ insertion orders and any resulting revisions with media vendors
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Input broadcast/OLV media buys
- Actualize media spending
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Assist with financials
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Clearing of invoice
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Train media assistants
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Prepare/develop reports in PowerPoint & Excel – routine & custom reports
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Usage of all media related systems
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Media management - DDS, OLV buying platform
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Media Research - nLogic
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Minimum of Associate Degree in Media, Bachelor’s degree a plus/preferred
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Track record of success throughout post-secondary career and previous employment
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Minimum of 2+ years of media buying
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Media systems’ proficiency
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Strong analytical & math proficiency skills
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Solid verbal and written communication skills
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Technical proficiency, particularly with Excel, Word and PowerPoint
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Demonstrated critical thinking and problem solving abilities
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Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
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Detail-oriented and able to produce accurate work product
