PRIMARY PURPOSE
Collaborates with senior leaders and executives to understand annual business needs and shapes marketing priorities, ensuring alignment to yearly organizational goals. Leads the development and execution of high-impact strategic marketing programs that align with annual business objectives and address emerging priorities. Leads a team of direct reports, providing mentorship, guidance and career development.
KEY ACCOUNTABILITIES
Supports the Senior Manager, Brand and Marketing in developing the annual strategic plan, ensuring marketing initiatives effectively align and support projected business objectives.
Prepares and presents high-impact program plans to business partners, stakeholders, senior leaders and executives for the purpose of garnering awareness, advocacy and approval and proactively solicits diverse perspectives.
Provides leadership on initiatives for the division that drive business objectives. Guides their team through program development and delivery, ensure plans remain adaptable and aligned to deliver on evolving organizational needs while ensuring KPI and goal success, and direct report development and growth.
Identifies opportunities to streamline programs, create efficiencies, and improve cross-program alignment, collaborating with the Marketing Leadership Team when opportunities are discovered.
Partners with internal and external stakeholders on the availability, creation and tracking of data, KPIs, insights and research required to strengthen program strategy, program results, and to enable the tracking and advancement of marketing efforts.
Monitors and recommends adaptations to annual plans in response to emerging needs, resource availability and changing corporate priorities. Works with stakeholders and Senior Manager, Marketing on changes to ensure the successful delivery or work and approval of program plans throughout the year.
Partners with Senior Advisor, Marketing on team and program resourcing, alignment and development of team processes and templates, maintenance and division of team budget, and team cultural plans and programs.
Fosters positive working relationships with direct reports and recommends educational/career opportunities individually and as a working team including training, coaching, development, performance management and all other people management practices.
Acts on the Senior Manager’s behalf during absences. Oversight of Marketing Senior Advisor direct reports during absences.
Other related duties as required.
