For over 50 years, LifeLabs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.
We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.
We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians’ lives every day.
Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve. We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.
These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.
Reports to: Senior Key Account Manager, Functional Medicine
Vacancy Status: This posting is for an existing position.
Position Summary
The Specialty Sales Representative is a subject matter expert responsible for promoting and selling specialized diagnostic products from their assigned portfolio to healthcare practitioners within an assigned territory, with a primary focus on the functional medicine market and Naturopathic Doctors. Reporting to the Team Lead, this role develops and maintains strong relationships with Naturopathic Doctors and other healthcare practitioners to maximize adoption and utilization of Life Labs' specialized testing services.
This is a field-based specialty sales role supporting a portfolio of specialized diagnostic products and services relevant to the functional medicine community. The Specialty Sales Representative partners closely with healthcare practitioners, clinic teams, and internal stakeholders, acting as both a trusted clinical resource and strategic sales partner.
In addition, this role supports Account Representatives and cross-functional partners by providing deep clinical and product expertise, serving as the subject matter expert for the assigned portfolio. The incumbent participates in client meetings where advanced technical and clinical knowledge is required, helping healthcare practitioners understand the value and application of Life Labs' specialized testing solutions while supporting business growth across the territory.
Vacancy Status: This posting is for an existing position.
Location & Travel Requirement:
The ideal candidate will be based in British Columbia, The ideal candidate will be based in British Columbia, with a preference for candidates located in the Lower Mainland area, as this role will be primarily functioning out of that region and supporting clients locally.
What You’ll Do
Portfolio Performance Management
- Responsible for identifying, prospecting, and securing business opportunities to support new revenue growth for specific territory through development of portfolio and client business plans.
- Ensure compliance with sales automation platforms (SalesForce, segmentation tools, sales reports & dashboards), completion of mandatory training and goal setting.
- Define and measure leading and lagging KPIs to ensure clear accountability and the achievement of sales targets
- Attend specific trade shows and conferences on behalf of LifeLabs, when required;
- Organize product presentations and other promotional activities in diverse medical settings to a variety of medical audiences
- Owns providing timely feedback to underperforming clients and early warning of risk to achieving quotas.
- Accountable for territory budgets
- Work closely with the team to strategize and build pipelines of quality.
- Participate in regular meetings with Sales Manager to review/coordinate sales efforts and build a territory business plan.
- Will participate in promotional activities (product presentations, trade shows and conferences)
Customer Relationship Optimization
- Ensure LifeLabs brand promise is delivered to the client
- Ensures that the Voice of Customer (VOC) is brought to our Portfolio Lifecycle Management and Product Development teams in a timely manner with accurate information to inform our decisions and manages reputational risk.
- Identify opportunities with prospective clients. Build and maintain strong client relationships with client base.
- Leverage existing client relationships to expand service offerings in named accounts.
- Develop an understanding of all services and offerings and create product presentations as required
- Report product sales and promotional activities to the Company on an ongoing basis;
- Utilize LifeLabs Customer Relationship Management (CRM) software and other productivity tools to plan sales calls, record client interactions and capture new business;
- Respond to client enquiries, concerns and messages in a timely manner
- Identify Key Opinion Leaders (KOLs) and develop/maintain long-term relationships within the healthcare community
- Respond to client enquiries, concerns and messages in a timely manner;
- Facilitate feedback from clients, forwarding to the Company to support new test development and expand service offerings
What You’ll Bring
- Bachelor’s degree in Business, Science, or a related field
- 3–5 years of sales or field experience within medical settings and/or specialists within area of specialty or comparable experience working as a Medical Sales Representative.
- Strong track record within a direct sales or field-based role;
- Knowledge of traditional and emerging medical technologies;
- Strong written/verbal communication skills;
- Proficient critical thinking and problem-solving skills;
- Strong presentation skills;
- Self-starter with initiative and ability to work autonomously in a field-based role;
- Excellent facilitation to influence decision-making;
- Effective in both a team and independent setting.
Why Join Us:
At LifeLabs, you’ll play a key role in expanding access to specialized diagnostic testing that supports Naturopathic Doctors and other healthcare practitioners in delivering more personalized, preventative, and evidence-informed patient care. This field-based specialty sales role offers the opportunity to build trusted clinical relationships within the functional medicine community while driving adoption of LifeLabs’ testing portfolio across your assigned territory. You will collaborate closely with internal partners and engage in educational and promotional activities that support both territory growth and practitioner engagement. You’ll join a performance-driven, collaborative organization where your clinical credibility, relationship-building, and sales expertise will have a direct impact on patient care and business outcomes.
What We Offer:
Salary Range: $81,431 - $103,825 CAD annually (commensurate with experience). This role is SIP eligible & Vehicle eligible.
LifeLabs’ compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics. Pay programs are communicated regularly in an accessible and transparent manner.
LifeLabs is also proud to offer resources, opportunities, as well as a collaborative and supportive environment that enables our team members to thrive.
In addition to a competitive compensation package, LifeLabs provides a comprehensive total rewards program, specific to the job position. Your package may include:
- Employee Group Benefits: Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.
- Retirement Savings Plan
- Vacation and Wellness Days
- Employee Wellness and Giving Programs: Our award winning mental, physical and financial wellness programs aim to address the comprehensive well-being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.
- Professional development and membership reimbursement, access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc., and optional health-related benefits.
In accordance with LifeLabs’ Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email
[email protected].
Vaccinations are highly encouraged at LifeLabs’. Vaccinations and/or immunization screening may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be vaccinated or undergo immunization screening.
Ready to empower healthier Canadians? Apply today!
