Job Overview
We are seeking a creative, results-driven Sr. Marketing Coordinator to join our team. The ideal candidate will play a key role in developing, implementing, tracking, and optimizing the company’s marketing initiatives across multiple platforms and channels.
This position requires a strong understanding of advanced digital marketing strategies, branding, event coordination, content creation and customer engagement. The successful candidate will be responsible for leading integrated marketing campaigns from concept to execution while supporting the company’s continued growth and brand presence.
Key Responsibilities
Content Creation & Social Media
- Manage and administer the company’s website and social media platforms, including Facebook, LinkedIn, Instagram, and YouTube.
- Create engaging promotional content, including photography, reels, videos, blogs, and social media stories.
- Design marketing materials using Adobe Photoshop, Illustrator, and related design tools.
- Produce promotional and educational videos for webinars, seminars, and digital marketing campaigns.
- Knowledge and hands-on experience with the latest AI-powered marketing and content creation tools, including ChatGPT, Canva, Midjourney, CapCut, and similar platforms.
- Ability to leverage AI tools to improve marketing efficiency, content development, branding, customer engagement, and campaign performance.
- Update and maintain the company website to ensure content accuracy, visual appeal, and alignment with current marketing campaigns and branding.
Events, Seminars & Partnerships
- Organize company events, continuing education (CE) seminars, webinars, Zoom meetings, trade shows, and conferences.
- Work collaboratively with manufacturing partners, sponsors, and speakers to organize educational seminars and networking events.
- Make outbound calls to interested prospective participants, guide them through the registration process, and support conversion through effective communication.
- Create posters and marketing content for use across social media, email campaigns magazines, and events, and assist in booking, arranging, and coordinating required materials while providing ongoing support to the team for smooth execution of marketing activities.
Digital Marketing Strategy
- Develop and execute the company’s overall marketing strategies, including digital marketing initiatives and promotional campaigns.
- Plan, coordinate and manage marketing campaigns with budgets to achieve business goals.
- Design and execute email marketing campaigns through Salesforce, including lead segmentation, customer journey automation, campaign tracking, and email blasts to maximize customer engagement.
- Develop and manage Google SEO and PPC campaigns to maximize online visibility and lead generation.
- Stay current with industry trends, emerging technologies, and digital marketing best practices.
Team Support & Client Relations
- Support Sales & marketing and inside sales teams by developing communication scripts and customer engagement strategies.
- Maintain strong relationships with existing and prospective clients while effectively addressing their needs.
- Coach and support customer service and marketing team members to improve performance and execution of company strategies.
- Monitor and report marketing metrics to senior management and present action plans to address opportunities and challenges.
Education: College degree in Marketing, Communications, Business, or a related field.
Experience
- Minimum 5 years of successful marketing experience, preferably within the dental or medical device industry.
- Minimum 3–5 years of experience in product photography and videography focused on social media content creation, including reels, videos, and promotional posts.
- Experience working with Salesforce CRM platforms is preferred.
- Proven experience managing digital marketing campaigns, SEO, PPC, and social media strategies.
Skills & Competencies
- Strong communication, presentation, and public speaking abilities.
- Ability to build and maintain professional client relationships.
- Team-oriented with flexibility and adaptability in a fast-paced environment.
Join us as we elevate our brand through innovative marketing strategies that inspire growth and foster lasting customer relationships!
Pay: $70,000.00-$75,000.00 per year
Benefits:
Work Location: In person
