Territory Sales Representative – Southern Ontario
Prolift Crane & Hoist Inc.
Location: Southern Ontario / On the Road
Base Salary: $60,000 – $70,000 annually, based on experience
Additional Compensation: Commission, car allowance, gas card, benefits
About Prolift Crane & Hoist Inc.
Prolift Crane & Hoist Inc. is a fast-growing overhead crane service, manufacturing, engineering, installation, and inspection company serving customers across Southern Ontario. Although we are a young company, our team brings collectively over 100 years of experience in the overhead crane industry.
We manufacture, install, service, and support overhead crane systems for industrial customers, and we are continuing to grow quickly. At the end of the year, we are relocating into a facility approximately four times the size of our current location, giving us greater production capacity, improved customer support, and more opportunity for our sales team.
This is an excellent opportunity for someone who wants to build a long-term career in a specialized industrial market with strong earning potential and room for advancement.
Position Summary
Prolift Crane & Hoist Inc. is seeking a motivated and customer-focused Territory Sales Representative to support our growth across Southern Ontario.
In this role, you will be responsible for meeting with both existing and new customers to discuss their overhead crane service needs, inspection requirements, repair opportunities, modernization projects, and new equipment requirements.
Your primary directive will be to hunt down new service accounts, build strong relationships with industrial customers, and help grow Prolift’s presence in the Southern Ontario market. This role will require a high level of outbound activity, including prospecting, cold calling, site visits, follow-ups, and relationship building.
You will also be responsible for handling website leads and other inbound opportunities as they come in.
This is a hands-on sales role. During your first 3–6 months, you will be supported and shadowed by either the General Manager or President when meeting with customers. We will provide clear direction on the types of customers, regions, and industries we want you to focus on, while also teaching you the technical knowledge required to be successful in the overhead crane industry.
What You Will Learn
As you grow with Prolift Crane & Hoist Inc., you will become competent in:
- Selling overhead crane service, inspections, repairs, and maintenance programs
- Selling new overhead crane systems and related equipment
- Understanding overhead crane systems from a technical and practical standpoint
- Estimating full-scope projects on both the service and new equipment side
- Identifying customer needs and matching them with practical, cost-effective solutions
- Working with operations, engineering, installation, and service teams to support customer requirements
Essential Duties & Responsibilities
The Territory Sales Representative will be responsible for:
- Generating new leads for both overhead crane service and new equipment opportunities
- Building and maintaining strong relationships with existing and new customers
- Expanding existing customer relationships and increasing share of wallet
- Meeting with customers in person to understand their needs, equipment, and facilities
- Communicating with end users by phone, email, and in person regarding requirements
- Following up consistently on quoted work and open opportunities
- Working closely with the Prolift team to learn how to estimate service work, repairs, installations, and new equipment projects
- Becoming increasingly self-sufficient in the estimating and sales process
- Gathering site information using a measuring tape, laser measure, photos, and field notes
- Visiting industrial facilities and job sites throughout Southern Ontario
- Using a scissor lift when required to gather information safely, which may occur a few times per year
- Representing Prolift in a professional, ethical, and customer-focused manner
- Supporting the development of Prolift’s sales and marketing strategy as the company continues to grow
Requirements
The successful candidate must have:
- A valid driver’s license
- A reliable personal vehicle
- Strong outside sales ability
- Excellent customer service skills
- A self-starter mindset with the ability to generate leads and manage follow-ups
- Strong communication and conversational skills
- The ability to negotiate effectively and professionally
- Comfort working directly with customers in face-to-face sales environments
- The ability to learn technical products and services in a specialized industrial market
- A professional attitude and strong work ethic
Preferred Experience
The following experience would be considered an asset:
- 3+ years of outside sales experience in an industrial or B2B setting
- Previous sales experience in overhead cranes, hoists, lifting equipment, industrial equipment, manufacturing, or facility maintenance services
- 1+ year of estimating experience
- Experience selling to industrial customers, maintenance managers, plant managers, operations managers, or business owners
Compensation & Perks
This position includes:
- Base salary of $60,000 – $70,000 annually, based on experience
- Competitive commission package
- Commission earned on every dollar of sales, with zero thresholds or quotas
- Commission earnings potential of approximately $40,000 – $65,000 annually after a few years of experience
- $750 monthly car allowance
- Company gas card for business use
- Company cellphone for work and personal use
- Dental, vision, and general health benefits
- Yearly Christmas party
- Company laptop for business use
Why Work at Prolift Crane & Hoist Inc.?
Prolift is a young, fast-growing company with significant room for upward growth over the next 3–5 years. This is a chance to join the company at an early stage and help shape the future of our sales department.
You will be working with some of the most experienced overhead crane people in the region. While Prolift is a newer company, our team has deep industry knowledge and decades of hands-on experience in overhead crane service, manufacturing, installation, and equipment sales.
This role gives you the opportunity to become technically competent in a niche industrial market, which provides long-term career stability and strong earning potential.
Additional reasons to join Prolift include:
- We have two exclusive product lines that customers can only purchase through our company
- We perform our own manufacturing, engineering, installation, and service work
- Our pricing is highly competitive in the market, giving our sales team a strong advantage
- Our new facility will significantly increase our capacity and competitiveness
- You will have the opportunity to help shape our sales and marketing strategy
- We have a healthy company culture built around problem solving, teamwork, and sharing knowledge
Work Environment
This is an outside sales role. The expectation is that the Territory Sales Representative will be on the road approximately 60% to 80% of the time. In the beginning, more time will be spent at the office learning the business, shadowing leadership, understanding our systems, and becoming familiar with our products and services.
As you become more comfortable and technically competent, more of your time will be spent visiting customers, generating opportunities, and growing your territory.
Ideal Candidate
The ideal candidate is motivated, professional, and hungry to build a career in industrial sales. They are comfortable speaking with customers, asking questions, following up, and creating new opportunities.
This person does not need to be an overhead crane expert on day one. Prolift will provide the training, support, and technical guidance required. What we need is someone who is willing to learn, take initiative, get in front of customers, and help us grow.
Pay: $60,000.00-$70,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
Work Location: Hybrid remote in Hamilton, ON L8E 4G3
