Role Overview:
Reporting to the Senior Product Manager, the Product Manager (PM) defines, plans, and leads the short-term (0–6 months) category Go-To-Market plan in partnership with Product Planning, Sales, Marketing, and GTM Operations. The PM manages the 4 P’s, analyzes sales, sell-through, margin, market trends, and competitive activity, and turns insights into clear recommendations on pricing, promotions, and GTM strategies to achieve category KPIs.
This individual communicates clearly, builds strong cross-functional relationships, and brings structure, ownership, and sound judgment to ambiguous business challenges. They are resourceful, detail-oriented, and comfortable defending recommendations while adapting as priorities change.
Duties & Responsibilities:
- Category Strategy & Go-To-Market Execution
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Plan, create, and measure category Go-To-Market deliverables while managing cross-functional implementation with GTM teams.
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Drive product launches by collaborating with Sales, Marketing, and Supply Chain to ensure timely launch and completion of required deliverables.
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Plan and communicate pricing, promotional plans, product transition plans, and clearance strategies.
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Support sales activities aligned with overall business plan strategies by creating comprehensive business cases and professional product proposals with a clear understanding of the desired outcome.
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Business Analysis, Forecasting & Performance Management
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Monitor, analyze and communicate market trends and competitive landscape to identify opportunities for growth and potential impacts on the business strategies.
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Regular analysis and reporting on sales and profit with the objective to provide recommendations to achieve category KPIs.
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Understand market conditions and paths to market, evaluate and recommend the most appropriate product placement, channel and promotional plans to maximize category performance.
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Review HW and ACC forecasts from a channel perspective, challenge assumptions when needed, and provide insights to support forecast inputs.
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Cross-Functional Collaboration & Decision-Making
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Provide allocation direction aligned with partner strategies and make strategic inventory decisions in partnership with Operations, Sales, and Product Planning teams.
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Collaborate with Marketing by providing direction for product-related deliverables, including spec sheets, cartons, mylars, and related materials.
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Act as a product evangelist to build awareness and understanding while working with Marketing to ensure proper product positioning.
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Product Expertise, Learning & Continuous Improvement
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Serve as the technical product expert for the category and provide product and application-based sales training on key selling features, advantages, and benefits.
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Practice a test-and-learn mindset supported by KPIs, measures of success, and retrospectives.
Experience & Qualifications:
- Education
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Bachelor’s Degree specializing in Commerce, Business Administration, Engineering, or equivalent.
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Experience
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Minimum 5 years of Product / Category Management or Product Marketing Management experience.
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Experience with project management, or CI is an asset.
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Experience in the consumer goods industry preferred.
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Skills / Knowledge / Abilities
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Strong command of MS Office Suite, including Excel, Word, Teams, and PowerPoint.
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Analytical, with the ability to manipulate and interpret data, numbers, and other sources of information.
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Able to apply a hypothesis-thinking mindset, solve problems, test outcomes, learn, and continuously improve.
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Effective communicator with the ability to influence and persuade.
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Curious and passionate, with a strong sense of urgency.
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Detail-oriented, self-motivated, accountable, and driven to achieve goals.
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Able to plan, prioritize, and adapt quickly in a fast-paced environment.
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Languages:
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Bilingual.
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Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners and colleagues beyond the province of Quebec.
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Additional Information
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Minor travel may be required, less than 5%.
Additional Details for This Role:
- Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week, supporting work-life balance and meaningful in-person collaboration. Exceptions may apply according to business needs. #LI-Hybrid #atyourside
