Job Summary
We are seeking a highly motivated and detail-oriented Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing innovative digital marketing strategies to enhance brand visibility, drive online engagement, and increase sales across various e-commerce platforms. This role offers an exciting opportunity to work with cutting-edge tools and technologies in a fast-paced environment, contributing directly to the growth of our digital presence.
Duties
- Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels.
- Manage and optimize e-commerce websites using WordPress, ensuring high performance, SEO best practices, and user-friendly navigation.
- Conduct keyword research and implement SEO strategies to improve organic search rankings and increase website traffic.
- Create engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for social media, website, and advertising materials.
- Monitor and analyze campaign performance using Google Analytics, Google AdWords, and other analytics tools to measure ROI and identify areas for improvement.
- Manage paid advertising campaigns through Google Ads and Facebook Advertising platforms, including setting up ad groups, targeting audiences, and tracking conversions.
- Collaborate with the content team to develop compelling blog posts, landing pages, and email marketing campaigns that align with overall marketing goals.
- Maintain website content using HTML, CSS, JavaScript, and WordPress to ensure accuracy and relevance.
- Stay updated on the latest trends in digital marketing, SEO techniques, and industry best practices to continuously improve campaign effectiveness.
Qualifications
- Proven experience in digital marketing with a focus on e-commerce platforms.
- Strong knowledge of SEO principles, keyword research, and analytics tools such as Google Analytics.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, HTML, CSS, JavaScript, and WordPress.
- Hands-on experience with Google Ads (AdWords), Facebook Advertising, Email Marketing platforms, and SQL is highly desirable.
- Excellent graphic design skills with an eye for aesthetics and detail.
- Ability to analyze data effectively to optimize campaigns for maximum performance.
- Strong communication skills with the ability to collaborate across teams effectively.
- A proactive attitude with a passion for digital marketing innovation and continuous learning. This position is ideal for candidates eager to leverage their digital marketing expertise in a creative environment that values innovation and results-driven strategies.
Pay: Up to $35.00 per hour
Benefits:
- Company events
- Extended health care
- Flexible schedule
- Language training provided
- Life insurance
- Vision care
- Work from home
Work Location: Hybrid remote in Nepean, ON K2J 1S8
