The Data Cloud Architect serves as the senior technical authority for the Identity Resolution program. This role is responsible for designing, implementing, and governing the end-to-end Salesforce Data Cloud solution.
As a client-facing leader, the Architect brings deep, hands-on experience delivering enterprise-scale Data Cloud implementations. They define and oversee identity resolution strategies—spanning deterministic, probabilistic, and household-level matching—ensuring the solution is scalable, technically robust, and production-ready for large customer data volumes.
Design end-to-end Salesforce Data Cloud architecture, including:
Develop matching strategies covering:
Deterministic matching (e.g., email, phone, loyalty ID)
Fuzzy/normalized matching techniques
Probabilistic scoring for incomplete or low-signal data
Define and govern identity resolution strategies in complex, multi-source retail environments
Establish rules for prioritizing, weighting, and reconciling identifiers from:
Ensure creation of a single, authoritative customer profile
Configure and validate match rule thresholds in Data Cloud
Balance precision (minimizing false merges) with recall (maximizing identity graph coverage)
Design and implement household-level identity grouping strategies using shared signals (e.g., address, device, payments)
Architect scalable ingestion patterns, including batch and near-real-time pipelines
Define source-to-target mapping standards across all data sources
Optimize Data Service Credit usage through efficient ingestion and processing strategies
Establish and enforce governance standards for delivery teams, including:
Lead configuration reviews and provide sign-off prior to UAT and production releases
Lead technical workshops and solutioning sessions with client stakeholders across IT, data engineering, and analytics
Translate business requirements into detailed Data Cloud configurations and integration designs
Define and track identity resolution KPIs, including:
Establish measurement methodologies to continuously assess identity graph quality
Monitor and optimize Data Cloud credit consumption
Define ingestion frequency, profile unification cadence, and segmentation refresh cycles
Ensure cost efficiency as data volume, complexity, and use cases scale
The pay range that the employer in good faith reasonably expects to pay for this position is $29.90/hour - $46.71/hour. Our offered benefits include medical, dental, vision and retirement benefits. Applications will be accepted on an ongoing basis. Tundra Technical Solutions is among North America’s leading providers of Staffing and Consulting Services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.
