RSL’S story:
Refrigerative Supply Limited is a family business owned by Alison Hamilton and Linda Gibbs. The business was founded by Peter Gibbs' and Alison Hamilton's parents, Jack and Elizabeth Gibbs. In 1949 they acquired the four-year-old Vancouver branch of an American-based company. From this modest beginning, the Company now has a Head Office in Burnaby, twenty-three Branches, and Four Distribution Centers spread across Western Canada. We are committed to remaining a family business and are proud to have the third generation working in the business. The company's mantra is to ‘inspire excellence and trust’ by providing creative solutions and unrivaled experiences, in-store and online, that make RSL the choice for customers, suppliers, and employees at every location. For more information, please visit: www.rsl.ca (http://www.rsl.ca/)
RSL Mission
Our purpose is to provide the highest quality HVAC and Refrigeration experience in Canada.
RSL Vision
To be the environment that inspires excellence and trust within our community.
RSL Values
Gracious, Collaborative, Courageous, Innovative, Community Focused, and Exceptional Experience.
Great Place to Work
At RSL, we pride ourselves on fostering a dynamic and inclusive workplace culture. Our commitment to excellence and employee satisfaction has been recognized with the prestigious “Great Place to Work” certification for six consecutive years. This accolade reflects our dedication to creating an environment where every team member feels valued, supported, and empowered to achieve their best.
The Opportunity:
Scope of the position
We are seeking a proactive and analytical Marketing Coordinator to support the strategic execution of marketing programs, campaigns, customer engagement initiatives, and reporting across the business. This role acts as a key connector between strategy and execution, working closely with the Marketing Manager, Marketing Administrators, and cross-functional teams.
The successful candidate brings strong organizational skills, business curiosity, and a passion for using data to drive marketing performance.
Duties and Responsibilities
Reporting & Analytics
- Create reports to measure the effectiveness of marketing promotions
- Manage monthly reporting for Refrigeration and other assigned business channels
- Track and report on campaigns, including programs such as RSL Rewards
- Create market reports and white space analysis using tools such as Dun & Bradstreet (D&B), Construct Connect, and other business intelligence platforms
- Assist with dashboard maintenance and KPI reporting
Campaign & Program Coordination
- Coordinate marketing campaigns across email, website, social media, and branch communications
- Support execution of vendor co-op and partnership campaigns
- Coordinate execution of RSL Rewards program activities, including communications and reporting
- Track campaign performance and provide recommendations for optimization
Email & Social Media Marketing
- Plan and coordinate email marketing campaigns, including content calendars, list segmentation, and deployment schedules
- Plan and coordinate social media calendars across channels (LinkedIn, Facebook, Instagram, etc.)
- Track performance metrics and provide recommendations for optimization
- Ensure all email and social communications meet brand standards and CASL compliance requirements
Customer Insights & Voice of Customer
- Support customer feedback initiatives, including Customer Pulse surveys, NPS, and roundtables
- Compile and analyze customer insight data
- Provide recommendations to the Marketing Manager based on customer feedback trends
Sales Support & Enablement
- Coordinate development and distribution of sales enablement materials and toolkits
- Support creation and maintenance of branch-ready marketing resources
- Assist with deployment and tracking of sales support initiatives
Content & Digital Asset Management
- Organize and maintain digital assets, content libraries, and brand resources
- Ensure brand consistency across marketing materials and channels
- Support content development and review processes
Project Management & Coordination
- Manage assigned projects and campaign timelines within Asana
- Coordinate intake, prioritization, and execution of marketing requests
- Monitor task completion across the team and escalate issues that may impact deadlines
- Support documentation, SOPs, and process improvement initiatives
Team Leadership & Coverage
- Provide guidance and direction to Marketing Administrators on assigned projects
- Act as a key point of contact for branch and vendor marketing requests
- Provide backup support for the Marketing Manager and other team members as required
Additional Responsibilities
- Take on additional marketing initiatives as required to support team objectives
Work Environment & Expectations
The Marketing team manages multiple concurrent projects with many moving parts. Success in this role requires:
- Strong judgment and the ability to work independently with minimal supervision
- Excellent time management and prioritization skills
- Strong analytical and problem-solving skills
- A proactive, solution-oriented mindset
- Ownership and accountability for assigned projects
Skills and Qualifications
- Previous experience in a marketing, coordination, or analytical role
- Experience with project management platforms such as Asana, Monday.com, or Smartsheet
- Advanced proficiency in Microsoft Excel and reporting tools
- Experience with business intelligence tools such as D&B, Construct Connect, or similar data platforms is an asset
- Strong working knowledge of Microsoft Office Suite and SharePoint
- Strong written and verbal communication skills
- Exceptional organizational skills and attention to detail
- Ability to balance strategic thinking with hands-on execution
What we offer:
The target salary range for this position is $55,000 - $65,000 CAD per annum. The pay range for this position is a general guideline only. The salary will depend on internal pay equity and the candidate's relevant skills, experience, qualifications, and job market data.
It's not all about work. That's why we support and recognize our team members with a range of benefits:
Refrigerative Supply Limited is an equal opportunity employer. We prohibit discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace.
