Join Our Purpose – Feeding the Future
Role: Species Marketing Lead, Poultry - North America
Location: Hybrid - Canada or USA
Hours/Shift: Full-time
Vacancy Type: New
Why join us
Get ready to Own your impact as Species Marketing Lead, Poultry at Trouw Nutrition, a Nutreco company. As global leaders in animal nutrition and aquafeed, our shared purpose of Feeding the Future is making a positive global impact for generations to come. This is an influential North American marketing leadership role for someone who wants to shape strategy, lead people, and turn market insight into commercial growth. Join us as you Own your ideas, Own your direction and Own your career success.
At Nutreco, marketing is more than campaigns and communications. Marketing plays a strategic leadership role in defining where we compete, how we win, and how we create value for our customers. In this role, you will shape the Poultry growth strategy across Canada and the United States, influence portfolio and innovation decisions, partner with senior commercial and technical leaders, and lead a capable marketing team focused on profitable growth, customer value and sustainable food production.
What you'll do
Leading the Poultry species marketing agenda for North America, you will translate business, customer and market insight into clear strategic choices, strong value propositions and disciplined go-to-market execution. This is a strategic, commercially connected role where marketing has a seat at the table. You will act as the primary marketing counterpart to Poultry Commercial and Technical leadership, while building alignment across regional and global stakeholders.
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Define and lead the North American Poultry marketing strategy, including target segments, growth priorities and Where to Win / How to Win choices across the U.S. and Canada.
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Build differentiated Poultry value propositions, positioning and sales enablement tools that help field teams clearly communicate customer value and support demand creation.
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Steer the Poultry portfolio lifecycle across products, services and digital solutions, partnering with Technical, Validation, Regulatory, Sales, Pricing and Finance to improve mix, margin and customer value.
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Plan and orchestrate launches, campaigns, customer events and industry engagement with clear objectives, KPIs and measurable impact on adoption, pipeline and profitable growth.
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Represent North America in global Poultry forums, bringing voice-of-customer, competitive intelligence and market insight to influence global roadmaps, innovation priorities and campaign development.
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Lead and develop the Poultry species marketing team, creating a collaborative, accountable and performance-focused environment that strengthens capability and execution.
Who we're looking for
We are looking for someone who is responsible, accountable and ready to Own this role. This opportunity is best suited to a strategic marketing leader with strong poultry, animal nutrition or agribusiness experience who understands how to connect customer insight, technical expertise and commercial priorities. You will be comfortable influencing in a matrixed organization, translating technical complexity into customer value, and leading a team through clear priorities and disciplined execution.
You'll also need
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Bachelor's or Master's degree in Marketing, Business, Animal Science, Poultry Nutrition, Veterinary Medicine or a related field.
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7+ years of experience in species marketing, product marketing, portfolio management, commercial strategy or a related discipline within animal nutrition, poultry value chains, feed additives, animal health, agriculture or adjacent sectors.
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Strong understanding of the North American Poultry market, customer needs and competitive landscape, with the ability to turn insight into actionable growth plans.
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Demonstrated ability to lead through influence, partner with senior stakeholders and work effectively across Sales, Technical, Validation, Regulatory, Operations, Pricing and Finance.
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Strong analytical, communication and commercial skills, including market sizing, segmentation, value propositions, pricing logic, business cases, launch execution and stakeholder presentations.
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Ability to travel approximately 25-35% within North America, with eligibility to work in Canada or the United States and the ability to work effectively in a hybrid environment.
What you'll receive
As part of Nutreco, you'll be a member of the SHV family, a diverse group of companies with global footprint. Join us and you'll gain access to a wide network of expertise and global career paths. You'll also benefit from the backing of one of the world's largest privately owned businesses, known for its stability and long-term focus.
In addition, you will receive:
Canada
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Robust pension plan with employer matching beginning Day 1.
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Competitive health benefits including Medical, Dental, Vision and HSA beginning Day 1.
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Short-term and long-term disability coverage and mental health spending allowance.
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Maternal top-up and tuition reimbursement.
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3+ weeks' vacation to start, with a tiered vacation program.
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Annual bonus opportunity.
United States
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Competitive health benefits including Medical, Dental, Vision, HSA and FSA.
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Disability and life insurance.
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401(k)/IRA matching programs.
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Paid parental leave and tuition reimbursement.
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10 paid vacation days to start, plus 40 hours PTO and 2 floating days.
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Annual performance-based bonus opportunity.
How and why to find out more
We can offer you a rewarding career with real meaning and purpose. You'll feel proud of the impact you make every day and the part you play in Feeding the Future. If you are excited by the opportunity to shape North American Poultry strategy, influence business decisions, lead a high-performing marketing team and deliver measurable customer and commercial impact, get ready to Own your progress, your potential and your career.
We aim to review all applications within five business days and will get back to you as soon as possible.
Accessibility: Nutreco is committed to an inclusive recruitment process. Accommodations are available upon request at any stage of the hiring process.
AI Screening Disclosure: Nutreco does not use AI or automated decision-making tools to screen, assess or select candidates. All applications are reviewed by our Talent Acquisition team and hiring managers.
Background Check: Final candidates will be required to complete a criminal background check.
Eligibility: Applicants must be authorized to work in the country where the position is based. Employer sponsorship is not available for this role.
Employment Equity: We are committed to employment equity and encourage applications from qualified women, Indigenous Peoples, persons with disabilities and members of visible minorities.
Pay Transparency: Compensation is determined based on factors including skills, education, experience and internal equity. Nutreco is committed to fair and equitable compensation practices.
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