COMPANY: SWAGMAN BIKE RACKS
POSITION: SALES & BUSINESS DEVELOPMENT REPRESENTATIVE
LOCATION: Penticton, British Columbia, Canada
ABOUT SWAGMAN
Swagman is one of North America’s original bike rack brands, proudly based in the Okanagan Valley of British Columbia. Since 1990, we’ve been helping people transport bikes and gear safely and confidently — from family vacations to RV adventures to mountain bike road trips.
Today, Swagman designs and distributes bike racks, cargo solutions, bikepacking bags, outdoor accessories, and storage products throughout North America and internationally.
We are a fast-moving, entrepreneurial company looking for team members who are passionate about the outdoor lifestyle and excited to help grow a brand with deep roots and ambitious plans for the future.
POSITION SUMMARY
Swagman is seeking a highly motivated Sales & Business Development Representative to support and grow our USA Independent Bicycle Dealer (IBD) and specialty retail business.
This role is responsible for managing dealer relationships, driving seasonal bookings, supporting territory growth initiatives, assisting outside sales representatives, and delivering exceptional customer support throughout the sales process.
The ideal candidate is proactive, organized, relationship-driven, and thrives in a fast-paced environment where no two days are the same.
KEY RESPONSIBILITIES
Sales & Account Management
- Drive seasonal sales growth within assigned USA territories and accounts;
- Manage and grow relationships with Independent Bicycle Dealers, specialty retailers, distributors, and key accounts;
- Execute seasonal booking programs and promotional initiatives;
- Identify new business opportunities and category expansion opportunities;
- Assist with dealer assortment planning and merchandising opportunities;
- Monitor open orders, inventory opportunities, and dealer forecasting requirements;
- Maintain regular communication with dealers regarding programs, promotions, product launches, and inventory availability.
Territory & Brand Development
- Support Swagman’s brand strategy, MAP policies, and distribution objectives;
- Identify opportunities to improve retail presence, product placement, and sell-through;
- Monitor competitor activity, pricing, and market trends;
- Support grassroots and community marketing initiatives where applicable;
- Work collaboratively with outside sales representatives to support territory development and dealer success.
Customer Service & Dealer Support
- Serve as a key point of contact for retailer and consumer inquiries;
- Assist customers via phone, email, and FreshDesk online support;
- Resolve issues professionally and efficiently while delivering a high level of customer experience;
- Support warranty, technical product, and order-related inquiries as required.
Internal Collaboration & Reporting
- Maintain accurate CRM, sales, and forecasting information;
- Prepare regular sales activity and territory reports;
- Collaborate closely with operations, marketing, customer service, and management teams;
- Contribute ideas, feedback, and recommendations to help improve products, processes, and dealer experience.
QUALIFICATIONS
Required
- 3–5+ years of sales, inside sales, account management, or customer service experience;
- Strong communication and relationship-building skills;
- Proven ability to manage multiple priorities and accounts simultaneously;
- Strong organizational and problem-solving abilities;
- Comfortable working in a fast-paced, team-oriented environment;
- Proficiency with Microsoft Office, Excel, and CRM/customer service platforms;
- Passion for cycling, outdoor recreation, RV travel, or active lifestyles.
Preferred Assets
- Experience within the cycling, outdoor, RV, automotive accessory, or sporting goods industries;
- Experience working with dealers, distributors, or independent retailers;
- Experience supporting sales representatives or managing territories.
WHY SWAGMAN?
Located in Penticton, British Columbia, Swagman offers the opportunity to build a career while living in one of Canada’s premier outdoor recreation destinations. From cycling and hiking to skiing, lakes, and wine country, Penticton offers an unmatched lifestyle for outdoor enthusiasts.
At Swagman, we believe great people deserve great opportunities. We offer:
- Competitive compensation comprising of base salary + commission + bonuses for opening new accounts (~$55,000–$75,000 annually)
- Employer-paid health and dental benefits
- Paid vacation
- Product discounts
- Opportunities to attend industry trade shows and events
- A supportive, collaborative team environment
If you’re excited about the outdoor industry and want to help grow an iconic Canadian brand, we’d love to hear from you. Please submit resume and cover letter via email to Blain Ford, Operations Manager - [email protected]
Pay: $55,000.00-$75,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care
Work Location: In person
